Conferences and conventions : a global industry / Tony Rogers.

ISBN:

9780415526692

Título:

Autor:

Rogers, Tony, 1945-

Autor personal:

Rogers, Tony, 1945-

Edición:

3rd ed.

Información de la publicación:

Milton Park, Abingdon, Oxon [England] ; New York, N.Y. : Routledge, c2013.

Descripción física:

422 p. : ill. ; 26 cm.

Serie:

Events management series.

Events management series

Nota general:

Previous ed.: Amsterdam: Butterworth-Heinemann, 2008.

Contenido:

1. A Global Industry -- 2. The Structure Of The Conference Industry -- 3. Winning Conference Business 1 -- 4. Winning Conference Business 2 -- 5. Planning And Staging Successful Conferences: An Organiser's Perspective -- 6. Conference Management: A Venue Perspective -- 7. The Economic, Social And Environmental Impacts Of Conferences And Conventions -- 8.Developing The Industry's Workforce: Creating A Profession -- 9. Leading Industry Organisations -- 10. The Future: Trends, Challenges And Opportunities -- In conclusion -- Summary -- Review and discussion questions -- References -- Further reading.

Término del tema:

Congresses and conventions -- Economic aspects.

Convention facilities.

Congresses and conventions -- Management.

Formato:

Libros

Fecha de publicación:

2013

WAIT_PUBINFO:

Milton Park, Abingdon, Oxon [England] ; New York, N.Y. : Routledge, c2013.

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Resumen

Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish.

This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features:

New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions,　issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon.

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.

Notas del autor

Tony Rogers is a consultant specialising in conferences, business tourism/business visits and events, and destination marketing and management. He is also Visiting Fellow at Leeds Metropolitan University's UK Centre for Events Management.

Tabla de contenido

List of illustrations	p. x
Preface	p. xiii
Foreword	p. xv
1 A Global Industry	p. 1
Chapter objectives	p. 1
Learning outcomes	p. 2
Introduction	p. 2
The origins of the conference industry	p. 2
The foundations of a proper industry	p. 5
Case Study 1.1 Infrastructure investments in Sydney	p. 8
The globalisation of the conference industry	p. 12
Certain industry shortcomings	p. 19
Industry parameters and definitions	p. 24
Business tourism and leisure tourism	p. 27
Benefits of conference and business tourism	p. 28
Changing the perceptions and profile of conferences and business events	p. 31
Case Study 1.2 Qatar National Convention Centre	p. 32
Summary	p. 38
Review and discussion questions	p. 39
References	p. 39
Further reading	p. 40
2 The Structure of the Conference Industry	p. 41
Chapter objectives	p. 41
Learning outcomes	p. 42
Introduction	p. 42
The buyers	p. 42
The suppliers	p. 60
Agencies and intermediaries	p. 64
Other important organisations	p. 78
Case Study 2.1 Launch of Vauxhall Astra by experiential event agency TRO	p. 81
Case Study 2.2 Oriflame Executive Conference 2012, Buenos Aires	p. 84
Case Study 2.3 Conventa, the South East European exhibition for meetings, events and incentives	p. 87
Summary	p. 94
Review and discussion questions	p. 95
References	p. 95
Further reading	p. 96
3 Winning Conference Business: 1	p. 97
Chapter objectives	p. 97
Learning outcomes	p. 98
Introduction	p. 98
Marketing principles	p. 98
Relationship marketing and customer relationship management	p. 106
Branding	p. 110
Case Study 3.1 Vilnius Convention Bureau branding	p. 113
The role of destination marketing organisations	p. 119
Event agency marketing activity	p. 127
Case Study 3.2 São Paulo Convention and Visitors Bureau, Brazil	p. 130
Summary	p. 137
Review and discussion questions	p. 138
References	p. 138
Further reading	p. 139
4 Winning Conference Business: 2	p. 141
Chapter objectives	p. 141
Learning outcomes	p. 142
Introduction	p. 142
Web marketing	p. 143
The use of social media	p. 146
Familiarisation visits, workshops and showcases	p. 148
Case Study 4.1 'Scotland Means Business'	p. 149
Conference ambassador programmes	p. 151
Event bidding and tendering	p. 157
Subvention and bid support practices	p. 160
Case Study 4.2 Seoul Convention Bureau's three-step social media campaign in destination marketing	p. 168
Case Study 4.3 Congress of the World Federation of Societies of Intensive and Critical Care Medicine (WFSICCM)	p. 172
Summary	p. 175
Review and discussion questions	p. 176
References	p. 176
5 Planning and Staging Successful Conferences: An Organiser's Perspective	p. 177
Chapter objectives	p. 177
Learning outcomes	p. 178
Introduction	p. 178
A general introduction to conference organising	p. 178
Pre-conference planning and research	p. 180
case study 5.1 Outsourcing to a PCO or event management agency	p. 182
Budgeting and financial management	p. 186
Sourcing and selecting a venue	p. 192
Negotiating with venues	p. 198
Programme planning	p. 200
Event marketing	p. 202
Case Study 5.2 Using Twitter at 'The Future Is You' Conference	p. 205
Conference management and production	p. 206
Event evaluation and measuring return on investment (ROI)	p. 208
Case Study 5.3 The Kenes Group	p. 214
Social media blue paper	p. 218
Summary	p. 226
Review and discussion questions	p. 227
References	p. 227
Further reading	p. 228
6 Conference Management: A Venue Perspective	p. 229
Chapter objectives	p. 229
Learning outcomes	p. 230
Introduction	p. 230
Professional inspection visits and showrounds	p. 230
Yield management and 'REVPAR'	p. 232
Negotiating with clients	p. 235
Venue case studies	p. 237
Case Study 6.1 China National Convention Center, Beijing, China	p. 237
Case Study 6.2 Highgate House, Northamptonshire, England	p. 242
Case Study 6.3 The Celtic Manor Resort, Newport, Wales	p. 246
Summary	p. 250
Review and discussion questions	p. 250
References	p. 250
Further reading	p. 250
7 The Economic, Social and Environmental Impacts of Conferences and Conventions	p. 251
Chapter objectives	p. 251
Learning outcomes	p. 252
Introduction	p. 252
Factors affecting conference sector demand	p. 252
The economic impact of the conventions industry	p. 255
Social impacts and legacies	p. 263
Environmental impacts and sustainability issues	p. 267
Case Study 7.1 The Conventa Exhibition's sustainability features	p. 274
Case Study 7.2 Vancouver Convention Centre, Canada	p. 276
Summary	p. 282
Review and discussion questions	p. 283
References	p. 283
8 Developing the Industry's Workforce: Creating a Profession	p. 285
Chapter objectives	p. 285
Learning outcomes	p. 286
Introduction	p. 286
Developing appropriate skills	p. 286
Creating a profession	p. 290
Education and learning, training and CPD opportunities	p. 293
Careers in the conference industry	p. 300
Salary levels	p. 302
Career profiles of leading industry figures	p. 304
Summary	p. 320
Review and discussion questions	p. 321
References	p. 321
9 Leading Industry Organisations	p. 323
Chapter objectives	p. 323
Learning outcomes	p. 324
Introduction	p. 324
The roles of international organisations and associations	p. 324
The roles of selected national trade associations	p. 341
Online communities of industry professionals	p. 349
An assessment of the conference industry's fragmentation	p. 349
Summary	p. 350
Review and discussion questions	p. 350
10 The Future: Trends, Challenges and Opportunities	p. 351
Chapter objectives	p. 351
Learning outcomes	p. 352
Introduction	p. 352
Understanding and promoting the value of the conference, meetings and business events industry	p. 352
Case Study 10.1 29th International Congress of Ophthalmology 2002, Sydney	p. 356
Technology applications and trends	p. 356
Case Study 10.2 App keeps knee specialists on their toes	p. 365
Virtual, face-to-face or hybrid?	p. 366
Corporate social responsibility	p. 370
The future of meetings, conferences and conventions	p. 373
In conclusion	p. 385
Summary	p. 386
Review and discussion questions	p. 387
References	p. 387
Further reading	p. 389
Meetings and events industry lexicon	p. 391
Index	p. 417