Revenue management for the hospitality industry / David K. Hayes, Allisha A. Miller.

ISBN:

9780470393086

Título:

Autor:

Hayes, David K.

Autor personal:

Hayes, David K.

Información de la publicación:

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2011.

Descripción física:

xvi, 512 p. : ill. ; 24 cm.

Contenido:

Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.

Término del tema:

Hospitality industry -- Management.

Hospitality industry -- Economic aspects.

Autor añadido:

Miller, Allisha

Formato:

Libros

Fecha de publicación:

2011

WAIT_PUBINFO:

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2011.

Disponible:*

Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
647.94068 HAY	1:HD	1	Standard shelving location	Búsqueda… Desconocido
647.94068 HAY	Book	4	Standard shelving location	Búsqueda… Desconocido

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Resumen

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

Notas del autor

David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant.

Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.