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Imagen de portada para Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
ISBN:
9781292020037
Título:
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
Autor:
Kotler, Philip, author.
Autor personal:
Kotler, Philip, author.
Edición:
Sixth edition, Pearson new international edition.
Información de la publicación:
Harlow, Essex : Pearson Education, 2014.
Descripción física:
ii, 630 pages : illustrations (black and white, and colour) ; 28 cm.
Serie:
Pearson custom library
Nota general:
Previous edition: 2010.
Término del tema:
Hospitality industry.

Tourism.

Marketing.

Hospitality industry -- Marketing.

Tourism -- Marketing.
Autor añadido:
Bowen, John (John T.), 1948-,

Makens, James C.,
Formato:
Libros
Fecha de publicación:
2014
WAIT_PUBINFO:
Harlow, Essex : Pearson Education, 2014.

Harlow, Essex

Pearson,

[2014]

©2014