Wedding planning and management : consultancy for diverse clients / Maggie Daniels and Carrie Loveless.

Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice.

Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways:

Updated content to reflect recent issues and trends in areas such as family dynamics, media influences, impacts of technology, legislation and the global economy. Every chapter is updated with the most recent research, statistics, vendor information and consultant guidelines. New international case studies explore current research, cultural traditions, vendor relations and consulting best practice. New companion website for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments.

The book is illustrated in full color and contains over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers' knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.

Notas del autor

Maggie Daniels is an Associate Professor and the Academic Program Coordinator for the Tourism and Events Management program at George Mason University.
Carrie Loveless is the owner of Carried Away Events, a wedding planning and events management company.

Tabla de contenido

List of illustrations	p. xiii
List of case studies	p. xv
About the authors	p. xix
About the photographer	p. xxi
Preface	p. xxiii
Acknowledgments	p. xxv
Section I Foundations	p. 1
Chapter 1 Mole and scope of wedding consultancy	p. 3
Wedding consulting as a growth occupation	p. 4
Titles and packages	p. 5
Roles of the wedding consultant	p. 10
The organization of this book	p. 12
References	p. 13
Chapter 2 Weddings and culture	p. 17
Cultural hegemony and socialization for marriage	p. 18
Mate selection: who decides?	p. 22
Wedding customs	p. 26
References	p. 32
Chapter 3 Consumerism and the mediated construction of weddings	p. 37
The quest for perfection and impulse buying	p. 38
Invented traditions	p. 42
Celebrity influences	p. 46
Planning eco-weddings	p. 49
References	p. 52
Chapter 4 The changing family, politics and law	p. 57
Female workforce dynamics	p. 58
The missing male	p. 60
Cohabitation	p. 61
Divorce	p. 62
Same-sex marriage	p. 63
Intercultural and interfaith marriages	p. 66
References	p. 72
Chapter 5 Tourism and destination weddings	p. 79
Visiting friends and relatives travel	p. 80
Honeymoon travel	p. 82
Destination weddings	p. 84
References	p. 88
Section II Practice	p. 93
Chapter 6 Determining the vision	p. 95
Getting focused	p. 96
Wedding themes	p. 96
Destinations and sites	p. 102
References	p. 107
Consultant checklist	p. 108
Chapter 7 Wedding budgets	p. 111
Wedding budget categories	p. 114
Budget summaries	p. 114
Tipping etiquette	p. 123
References	p. 127
Consultant checklist	p. 128
Chapter 8 Wedding timelines	p. 131
Research	p. 132
Design	p. 135
Coordination	p. 138
Legal issues	p. 138
Confirmation and details	p. 141
Implementation	p. 141
Wrap-up and evaluation	p. 154
References	p. 158
Consultant checklist	p. 159
Chapter 9 Food, beverage and the wedding cake	p. 163
Food and beverage	p. 164
The wedding cake	p. 178
References	p. 184
Consultant checklist	p. 187
Chapter 10 Wedding attire and the bridal party	p. 191
Bridal attire	p. 193
Menswear	p. 202
The wedding party	p. 206
Wardrobe malfunctions	p. 209
References	p. 211
Consultant checklist	p. 212
Chapter 11 The ceremony	p. 217
The celebrant	p. 218
Readings and vows	p. 220
The incorporation of artifacts	p. 226
The order of ceremony	p. 230
Guidelines and policies	p. 232
References	p. 239
Consultant checklist	p. 241
Chapter 12 Floral Décor	p. 245
Recipients and locations	p. 246
Selecting flowers	p. 249
Centerpieces and decorative elements	p. 255
Installation and removal	p. 256
References	p. 260
Consultant checklist	p. 261
Chapter 13 Stationery elements and; etiquette	p. 265
Save-the-date notices	p. 266
Invitations	p. 266
Calligraphy	p. 278
Ceremony programs	p. 278
Seating stationery	p. 282
Menus	p. 285
Personalized paper products	p. 286
Wedding announcements	p. 287
Thank-you notes	p. 288
References	p. 288
Consultant checklist	p. 289
Chapter 14 Photography and videography	p. 293
Movement from film to digital photography	p. 294
Styles of photography	p. 294
Album design	p. 299
Other wedding-related trends in photography	p. 301
Advances in videography	p. 303
References	p. 306
Consultant checklist	p. 307
Chapter 15 music and entertainment	p. 311
Ceremony music	p. 312
Cocktail hour music	p. 316
Reception music and entertainment	p. 318
Tips for hiring entertainment	p. 324
References	p. 332
Consultant checklist	p. 334
Chapter 16 Rentals and site layout	p. 337
Tents	p. 338
Tables, chairs, linens and tableware	p. 341
Lighting	p. 345
Outdoor considerations	p. 349
Site layout	p. 350
References	p. 354
Consultant checklist	p. 356
Chapter 17 Transportation	p. 361
Getting started	p. 362
Transportation to the ceremony	p. 362
Transportation from the ceremony to the reception	p. 367
Transportation from the reception to the final destination	p. 370
Transportation costs and final details	p. 370
References	p. 374
Consultant checklist	p. 375
Chapter 18 Favors and gifts	p. 379
Six types of favors	p. 380
Packaging and presentation	p. 383
Wedding guest gift baskets	p. 386
Gifts for the wedding party	p. 387
Gifts for the couple	p. 389
References	p. 393
Consultant checklist	p. 394
Chapter 19 Wedding day details	p. 397
Bridal preparations	p. 398
Consultant preparations	p. 409
References	p. 414
Consultant checklist	p. 415
Section III Building your business	p. 419
Chapter 20 Business plan and office management	p. 421
Writing your business plan	p. 422
Business legalities	p. 426
Organizing your office environment	p. 430
Building a staff	p. 432
References	p. 438
Chapter 21 Developing a marketing strategy	p. 443
Understanding the uniqueness of the wedding market	p. 444
Determining your target audience	p. 446
Marketing appeals	p. 447
Marketing tool development	p. 447
Social media	p. 452
Managing your online reputation	p. 455
References	p. 456
Chapter 22 Client relations	p. 461
Initial screening	p. 462
Client interview details	p. 463
Follow-up communication	p. 465
Contracts	p. 466
Compensation	p. 470
Evaluation	p. 471
References	p. 480
Chapter 23 Vendor relations	p. 485
Establishing vendor relationships	p. 486
Competition	p. 493
Obligations	p. 494
Ethics	p. 498
Vendor feedback	p. 499
The wedding summary	p. 502
References	p. 504
Chapter 24 Stress management and career enrichment	p. 509
Stress management tips	p. 510
Career enrichment	p. 514
References	p. 516
Index	p. 519

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