ISBN:
9781856175234
Título:
Strategic sports event management / Guy Masterman.
Autor:
Masterman, Guy.
Autor personal:
Edición:
2nd ed., Olympic ed.
Información de la publicación:
Amsterdam ; London : Butterworth-Heinemann, 2009.
Descripción física:
xxii, 354 p. : col. ill. ; 24 cm.
Nota general:
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2004.
Contenido:
1. The sports event industry -- 2. Event organizations -- 3. The sports event planning process -- 4. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative communications -- 11. Sports event sponsorship -- 12. Research and evaluation.
Tema de conferencia:
Formato:
Libros
Acceso electrónico:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Fecha de publicación:
2009
WAIT_PUBINFO:
Amsterdam ; London : Butterworth-Heinemann, 2009.