Recreation, Event, and Tourism Businesses [electronic resource].

ISBN:

9781450418980

Título:

Autor:

Pfister, Robert.

Autor personal:

Pfister, Robert.

Información de la publicación:

Champaign : Human Kinetics, 2008.

Descripción física:

1 online resource (296 p.)

Nota general:

Description based upon print version of record.

Contenido:

""Contents""; ""Preface""; ""Acknowledgments""; ""Preparation""; ""Your Commercial Recreation, Event, and Tourism Business Adventure""; ""Entrepreneurship and the Business Planning Process""; ""Planning Basics""; ""Business Concept: Products and Services""; ""Retail, Other Profit Centers, and Facilities""; ""Market Analysis, Target Markets, and Competitive Analysis""; ""Marketing, Promotions, and Communications""; ""Management Principles and Practices""; ""Management, Leadership, and Team Building""; ""Service Quality Management and Customer Loyalty""

""Ethics, Environmental Management, and Sustainability""""Protecting Your Assets: Liability and Risk Management""; ""Pulling the Plan Together""; ""Financial Planning and Analysis""; ""Completing and Implementing the Business Plan""; ""Preparing for a Career in Commercial Recreation, Events, and Tourism""; ""Appendix A: NRPA Council on Accreditation Standards for Recreation, Park Resources, and Leisure Services Education""; ""Appendix B: Resort and Commercial Recreation Association Certified Commercial Recreation Professional Competencies""; ""Glossary""; ""Bibliography""; ""Index""

Término del tema:

Recreation industry -- Management.

Tourism -- Management.

Autor añadido:

Tierney, Patrick.

Formato:

Recursos electrónicos

Acceso electrónico:

Click here to view book

Fecha de publicación:

2008

WAIT_PUBINFO:

Champaign : Human Kinetics, 2008.

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Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
790.069	1:E-BOOK	1	1:ON-DEMAND	Búsqueda… Desconocido

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Resumen

Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations uncovers the keys to business success in the commercial recreation, event, and tourism sector - one of the fastest-growing segments in the tourism and recreation industry. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. With Recreation, Event, and Tourism Businesses, Robert E. Pfister and Patrick T. Tierney have combined their expertise both as business owners and professors to offer a comprehensive and industry-specific textbook and step-by-step guide for business start-up.