Cases in hospitality and tourism management / edited by Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot.

ISBN:

9780131700758

Título:

Autor:

Jarvis, Ken.

Información de la publicación:

Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.

Descripción física:

117 p. : 24 cm.

Término del tema:

Hospitality industry -- Study and teaching -- United States.

Autor añadido:

Jarvis, Ken.

Allen-Chabot, Amy.

O'Halloran, Robert M.

Formato:

Letra normal

Fecha de publicación:

2006

WAIT_PUBINFO:

Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.

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Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
647.94068 CAS	Book	1	Standard shelving location	Búsqueda… Desconocido
647.94068 CAS	Book	2	Standard shelving location	Búsqueda… Desconocido

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"Cases in Hospitality and Tourism Management is a compilation of cases contributed by authors from around the world. Students encounter real-life situations that enhance their learning experience. Organized by industry segment, the book's cases examine planning, human resources, marketing, menu management, product development, financial management, franchises, resorts, clubs, productivity, employee motivation, leadership, and other topics. Questions at the end of each case stimulate critical-thinking and decision-making skills."--BOOK JACKET.

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Amy Allen-Chabot, Ph.D., RDSusan Kosharek, M.S., RD, LDAmy Allen-Chabot, Ph.D., RDGeorge Alexakis, Ed.D.Robert M. O'Halloran, Ph.D.Linda Kautz Osterkamp, Ph.D., RD, FADARobert M. O'Halloran, Ph.D.Robert M. O'Halloran, Ph.D. and Cynthia S. Deale, Ph.D.Oscar Oberkircher, M.S.Robert M. O'Halloran, Ph.D.Matthew Sorensen, M.A., MHCIMA, CHEDolf Mogendorff, Ph.D.William Hsu, M.S.David M. Hensarling, M.S. and William D. FergusonRobert M. O'Halloran, Ph.D.John Hurley, M.S.Matthew Sorensen, M.A., MHCIMA, CHEEdward Merritt, Ph.D.Ronnie J. M. Yeh, Ph.D.Robert M. O'Halloran, Ph.D. and Cynthia S. Deale, Ph.D.Robert M. O'Halloran, Ph.D. and Cynthia S. Deale, Ph.D.Robert M. O'Halloran, Ph.D.Robert M. O'Halloran, Ph.D. and Cynthia S. Deale, Ph.D.

Introduction	p. vii
Cases in Food Service Management	p. 1
Menu Extensions in a Fast Food Operation	p. 3
The Waitress with a Nose Ring	p. 6
Menu Changes Resulting from Food Delivery Shortages	p. 8
The Case of the Excessively Busy Line Cook	p. 10
The Redesign of a School Cafeteria	p. 12
The Employee Whose Personal Habits Defy Sanitation Guidelines	p. 17
Marketing Ingenuity and Product Development	p. 19
Vending Opportunities	p. 25
The Buses Are Coming! A Management Planning Case Study	p. 30
Rebidding the Contract	p. 34
Cases in Lodging Management	p. 41
Leadership Expectations at the Benson Hotel	p. 43
Labor Productivity: A Hotel Case Study	p. 48
Partnership Marketing: The Forte Hotels Exemplar	p. 53
Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons	p. 58
Franchise Services Evaluation	p. 63
The Madison Hotel in Memphis: A Case Study in the Creation and Development of a Boutique Hotel	p. 68
Cases in Resort and Club Management	p. 75
A Fresh Start at the Rainbow Golf Resort	p. 77
Blue Thistle Country Club	p. 80
Work Morale and Motivation	p. 91
Cases in Tourism	p. 93
The Adirondacks: Human and Nature Tourism Partnership	p. 95
Developing Jordanian Tourism Products and Services	p. 99
Mount Evans Scenic Byway: Is It Being Loved to Death? Or Is This a Business Opportunity?	p. 104
Border Tourism Synergies in the North Country: New York and Quebec	p. 110

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