Public relations for hospitality managers : communicating for greater profits / Albert E. Kudrle, Melvin Sandler.

The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.

Notas del autor

ALBERT E. KUDRLE is principal of his own public relations firm, whose clients include several hotels. He was Public Relations Director of The American Hotel and Motel Association for 10 years.

MELVIN SANDLER is Associate Professor Emeritus in the Hotel Administration Program of the Whittemore School of Business at the University of New Hampshire.

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What Public Relations Is and What It Can Do for You

PR as a Strategy in the Marketing Plan

Establishing and Maintaining Effective Media Relations

What News Is and How PR Differs from Advertising

Organizing to Launch a PR Campaign

Special Events in Public Relations

Getting Your Message Across to Guests

Employee Relations and Its Role in Public Relations

Communicating More Effectively with Your Community

Planning to Meet Emergencies

Learning from the Experts: Ideas You Can Use

Appendices

Suggested References

Index

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Notas del autor

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