Resumen

Straightforward, easy to read, with practical suggestions for making your business a success, The Australian Business Start-Up Guide, 2nd edition is essential reading for all budding entrepreneurs and those planning small business enterprises. This book offers a complete, step-by-step, 12-month action plan and guides you through everything you need to know, including sales and marketing skills and business and financial planning. It will also: *dispel the myths of small business ownership *show you low-cost ways to research and test ideas *help you define and reach your best markets *show you how to forecast sales and expenses *advise you on how to get expert advice inexpensively. Fully adapted from the US bestseller by an Australian small business expert, The Australian Business Start-Up Guide, 2nd edition has been specially tailored for people looking to launch a small business enterprise in Australia. 'Shows entrepreneurs exactly what they should be doing at every important stage...this book can go a long way to helping entrepreneurs make their dreams come true.' Success 'A one-year, step-by-step timetable for organising a business...all the while offering practical, realistic advice.' Booklist 'A fresh look...one of the best business start-up books to be published in quite a while.' New Business Opportunities