Resumen
Business success is not just about good business practice, good management and expertise. In the end, a business's success or failure is dependent on the people behind it - their personality, attitude, philosophy, nature and life experience.
In Minding Their Own Business , Gloria Meltzer presents a collection of interviews with the founders and directors of a number of successful small businesses in Australia. Many of these businesses began on a shoestring and are now household names.
Each case study is both entertaining and informative and presents the background and personal experiences of entrepreneurs who have, sometimes against all kinds of odds, established a thriving concern.
The interviews address questions such as:
What ideas led to the creation of each business?
What sort of capital was needed?
How much did education and work history help?
What were the teething problems?
What were the setbacks?
How was a business philosophy developed?
How was expansion initiated and maintained?
What advice can be offered to others starting up?
These stories speak for themselves. They give many clues to business success, to the whys and wherefores of starting a new business from scratch, of the lessons learnt along the way, the pitfalls to avoid, the ways to grow and expand, the formulas for forging more fruitful employee/employer relationships. They are inspiring stories about how real- life Australian entrepreneurs have successfully gone about minding their own business.
