Strategic management for hospitality and tourism / Fevzi Okumus, Levent Altinay, Prakash Chathoth.

ISBN:

9780750665223

Título:

Autor:

Okumus, Fevzi

Autor personal:

Okumus, Fevzi

Edición:

1st ed.

Información de la publicación:

Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010.

Descripción física:

xiv, 333 p. : ill., maps ; 25 cm.

Contenido:

Introduction To Strategy- Introduction to strategic management; Strategic management in hospitality and tourism: Strategy Context - The hospitality and tourism industry context; The organizational context; Strategy Content - Business level strategies; Corporate level strategies; Network level strategies; Strategy Process - Strategic planning or strategic thinking; Strategy formation; Strategy implementation and change; Synthesis - Relating content, process and context.

Término del tema:

Tourism -- Management.

Hospitality industry -- Management.

Strategic planning.

Autor añadido:

Altinay, Levent.

Chathoth, Prakash

Formato:

Recursos electrónicos

Fecha de publicación:

2010

WAIT_PUBINFO:

Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010.

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Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
647.94068 OKU	Book	1	Standard shelving location	Búsqueda… Desconocido

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Resumen

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.

This title also provides online support material for tutors and students, in the form ofnbsp; PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Tabla de contenido

Introduction

To Strategy- Introduction to strategic management

Strategic management in hospitality and tourism: Strategy Context - The hospitality and tourism industry context

The organizational context

Strategy Content - Business level strategies

Corporate level strategies

Network level strategies

Strategy Process - Strategic planning or strategic thinking

Strategy formation

Strategy implementation and change

Synthesis - Relating content, process and context