Creating the customer-driven academic library [electronic resource] / Jeannette Woodward.

ISBN:

9781441619136

9780838909768

9780838990445

Título:

Creating the customer-driven academic library [electronic resource] / Jeannette Woodward.

Autor:

Woodward, Jeannette A.

Autor personal:

Woodward, Jeannette A.

Información de la publicación:

Chicago : American Library Association, 2009.

Descripción física:

1 online resource (xi, 194 pages)

Contenido:

Reinventing the academic library -- Making it happen : leadership and the professional staff -- Public service staffing : past, present, and future -- A great place to be : creating a livable library -- Transforming spaces on tight budgets -- Making the transition to a twenty-first-century library -- Innovation at the forefront : the information commons, embedded librarians, and the library of the future -- Sharing our vision : marketing the academic library -- Customer service : making it all come together -- Evaluating our progress.

Nota local:

eBooks on EBSCOhost

Término del tema:

Academic libraries -- United States.

Public services (Libraries)

Academic libraries -- Space utilization -- Social aspects.

Academic libraries -- Marketing.

Academic libraries -- Public relations.

Formato:

Recursos electrónicos

Acceso electrónico:

Click here to view

Fecha de publicación:

2009

WAIT_PUBINFO:

Chicago : American Library Association, 2009.

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Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
027.70973 22	1:E-BOOK	1	1:ONLINE	Búsqueda… Desconocido

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Resumen

Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

Reseñas (1)

Reseña de Booklist

Woodward, formerly an academic library administrator and now with a second career in public libraries, presents her thoughts on how academic libraries need to keep the customer's point of view in focus at all times. She discusses integrating technology to meet today's student and faculty needs, reevaluating the role and function of library service desks, implementing staffing strategies to match customer expectations, and creating effective promotional materials. One of the best chapters is Sharing Our Vision: Marketing the Academic Library, which covers formulating a marketing plan and identifying and reaching the customers. A short, useful list of resources concludes each chapter. Though there is nothing really new here, the book brings current ideas together in one place.--Awe, Susan Copyright 2009 Booklist

Tabla de contenido

Introduction	p. vii
1 Reinventing the Academic Library	p. 1
2 Making It Happen: Leadership and the Professional Staff	p. 16
3 Public Service Staffing: Past, Present, and Future	p. 31
4 A Great Place to Be: Creating a Livable Library	p. 48
5 Transforming Spaces on Tight Budgets	p. 69
6 Making the Transition to a Twenty-First-Century Library	p. 86
7 Innovation at the Forefront	p. 110
8 Sharing Our Vision: Marketing the Academic Library	p. 130
9 Customer Service: Making It All Come Together	p. 152
10 Evaluating Our Progress	p. 172
Index	p. 189