Event sponsorship / Bruce E. Skinner, Vladimir Rukavina.

ISBN:

9780471126010

Título:

Autor:

Skinner, Bruce E.

Autor personal:

Skinner, Bruce E.

Información de la publicación:

Hoboken, N.J. : John Wiley & Sons, c2003.

Descripción física:

xxii, 298 p. : ill. ; 25 cm.

Serie:

The Wiley event management series

Título de serie:

The Wiley event management series

Nota general:

Published simultaneously in Canada.

Contenido:

Ch. 1. Outstanding Events Sell Sponsorship -- Ch. 2. The Sponsorship Marketing Plan -- Ch. 3. Research: The Sponsor's Perspective -- Ch. 4. The Effective Sponsorship Proposal -- Ch. 5. Benefits: The Formula for Sponsorship Success and Growth -- Ch. 6. Creating the Proper Image in the Eyes of Your Sponsors -- Ch. 7. The Creative Approach to Sponsorship -- Ch. 8. The Keys to Successful Sponsorship Sales -- Ch. 9. The Legal Issues in Event Sponsorship -- Ch. 10. The Staff - Sponsor-Client Relationship -- Ch. 11. The Law of Return: How to Keep Sponsors Coming Back -- Ch. 12. The Sponsorship Evaluating Process -- Ch. 13. The Globalization of Event Sponsorship -- Ch. 14. The Importance of Networking -- Ch. 15. The Future of Global Event Sponsorship -- App. 1. Resources - Sponsorship Books for Event Managers -- App. 2. Periodicals for Event Managers -- App. 3. Organizations and Resources for Event Managers -- App. 4. Directories for Event Managers.

App. 5. Web Sites for Event Managers -- App. 6. Video Resources for Sponsorship -- App. 7. Sample Sponsorship Proposal -- App. 8. Sample Letter of Agreement, Creative Strategies Group, Denver -- App. 9. Sample Contract, Portland Rose Festival -- App. 10. Sample Benefit Report, Three Rivers Festival, Pittsburgh.

Término del tema:

Corporate sponsorship.

Special events.

Autor añadido:

Rukavina, Vladimir.

Formato:

Libros

Acceso electrónico:

Table of contents http://www.loc.gov/catdir/toc/fy033/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html

Fecha de publicación:

2003

WAIT_PUBINFO:

Hoboken, N.J. : John Wiley & Sons, c2003.

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Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
658.456 SKI	Book	1	Standard shelving location	Búsqueda… Desconocido

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Resumen

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.

Learn how to bring increased sponsorship dollars to any event by:

Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide

With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP

THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

Notas del autor

Bruce E. Skinner, CFE, is former president of the International Festivals and Events Association (IFEA), and Director of the Fiesta Bowl in Phoenix, Arizona.
Vladimir Rukavina, CFE, is General Manager of Narodni Dom Cultural Center, Maribor, Slovenia, and President and CEO of the International Festival of Lent

Tabla de contenido

Foreword	p. vii
Preface	p. ix
The History of Sponsorship	p. xix
Chapter 1 Outstanding Events Sell Sponsorship	p. 1
Chapter 2 The Sponsorship Marketing Plan	p. 21
Chapter 3 Research: The Sponsor's Perspective	p. 39
Chapter 4 The Effective Sponsorship Proposal	p. 53
Chapter 5 Benefits: The Formula for Sponsorship Success and Growth	p. 73
Chapter 6 Creating the Proper Image in the Eyes of Your Sponsors	p. 89
Chapter 7 The Creative Approach to Sponsorship	p. 103
Chapter 8 The Keys to Successful Sponsorship Sales	p. 117
Chapter 9 The Legal Issues in Event Sponsorship	p. 131
Chapter 10 The Staff--Sponsor-Client Relationship	p. 151
Chapter 11 The Law of Return: How to Keep Sponsors Coming Back	p. 165
Chapter 12 The Sponsorship Evaluation Process	p. 179
Chapter 13 The Globalization of Event Sponsorship	p. 207
Chapter 14 The Importance of Networking	p. 219
Chapter 15 The Future of Global Event Sponsorship	p. 233
Appendix 1 Resources--Sponsorship Books for Event Managers	p. 249
Appendix 2 Periodicals for Event Managers	p. 253
Appendix 3 Organizations and Resources for Event Managers	p. 255
Appendix 4 Directories for Event Managers	p. 261
Appendix 5 Web Sites for Event Managers	p. 263
Appendix 6 Video Resources for Sponsorship	p. 265
Appendix 7 Sample Sponsorship Proposal	p. 267
Appendix 8 Sample Letter of Agreement, Creative Strategies Group, Denver	p. 271
Appendix 9 Sample Contract, Portland Rose Festival	p. 275
Appendix 10 Sample Benefit Report, Three Rivers Festival, Pittsburgh	p. 283
Index	p. 291