Cover; Copyright; Title Page; About the Author; Contents; Preface; Introduction: Ideas That Matter; 1. What Do You Want to Achieve?; 2. What Do You Do That Makes a Unique Contributiont?; 3. Who Are Your Key Audiences and How Do You Reach Them?; 4. What Resources Do You Need and How Can You Develop Them?; 5. How Do You Evaluate Impact and Learn from Your Experience?; Notes; Interviews; Selected Readings.