Resumen
Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: · The feasibility analysis, marketing plan, and strategic planning tools.· Lecture slides for each chapter.· Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.
Rob Hallak (Author) Dr Rob Hallak (PhD, GAICD) is an Associate Professor in Management, and Program Director: International MBA and Postgraduate Management Programs at UniSA Business. Rob has been teaching at University for over 15 years in various courses including Management Principles for Administrators, Tourism and Hospitality Marketing, Entrepreneurial Enterprises, , Consulting Frameworks (Le Cordon Bleu), Successful Hospitality Project Design , Entrepreneurship & Innovation (MBA).Rob has extensive experience in the tourism and hospitality industry including over five years of experience in restaurant management. His research focuses on entrepreneurship and business performance in the tourism and hospitality industry. Rob has over 60 publications including journal articles, book chapters, conference papers and industry reports.Craig Lee (Author) Dr Craig Lee joined the University of Otago's Tourism department in 2016. He was previously a PhD candidate and sessional lecture at the University of South Australia. Craig holds a Bachelor's, Master's, and PhD in hospitality and tourism management. He teaches undergraduate, postgraduate, and online courses related to research methods, hospitality management, entrepreneurship and small business, festivals and event management, marketing, and business ethics. He is also actively supervising PhD and Masters by Research students.Craig's current research focus is in the fields of innovation and entrepreneurship in hospitality and tourism. His key strengths lie in the design and administration of surveys (both in-person and online) and the analysis of quantitative data across a range of statistical techniques such as Partial Least Squares Path Modelling (PLSPM), Structural Equation Modelling (SEM), and Cluster Analysis. In addition, he is proficient in qualitative methods using interviews and the analysis of qualitative data through thematic analysis.Craig's work has been published in leading academic journals across tourism, business, and marketing. In addition, he has been involved in consultancy work within New Zealand and Australia's tourism and hospitality industries. In 2018, Craig won the Otago Business School's Best Emerging Researcher award.Craig is currently the Undergraduate Course Adviser for the Department of Tourism, serves on several editorial boards including Tourism Management Perspectives, and is a former Board Member of DunedinHOST (2017-2019), the primary industry body for tourism operators in and around Dunedin, New Zealand.
