Marketing places and spaces / edited by Antónia Correia, CEFAGE, University of Algarve, Faro, Portugal, Juergen Gnoth, Otago University, Dunedin, New Zealand, Metin Kozak, Dokuz Eylül University, Izmir, Turkey, Alan Fyall, University of Central Florida, Orlando, USA.

Imagen de portada para Marketing places and spaces / edited by Antónia Correia, CEFAGE, University of Algarve, Faro, Portugal, Juergen Gnoth, Otago University, Dunedin, New Zealand, Metin Kozak, Dokuz Eylül University, Izmir, Turkey, Alan Fyall, University of Central Florida, Orlando, USA.

ISBN:

9781784419394

9781784419400

Título:

Autor:

Correia, Antónia, editor.

Edición:

First edition.

Descripción física:

1 online resource

Serie:

Advances in culture, tourism and hospitality research ; v. 10

Contenido:

Front Cover; Marketing Places and Spaces; Copyright page; Contents; List of Contributors; List of Reviewers; Preface; Editorial Board; Introduction; Part I: Places, Perceptions and Co-Creative Development; Part II: Image and Competitive Strategies; Part III: Marketing Places -- Towards a Cooperative Strategy; Part IV: Methods in Marketing Places and Spaces; References; Part I: Places, Perceptions and Co-CreatIve Development; Local Students' Perceptions of Spaces for Tourists and Locals in a Shopping District: Photo-Based Research; Introduction; Literature Review; Methodology; Findings.

Conclusions and ImplicationsAcknowledgement; References; Residents' Perceptions of Mountain Destinations; Introduction; Theoretical Considerations; Method; Findings; Confirmatory Factor Analysis; Nomological Validity; Content Analysis; Conclusion and Implications; References; Attitudes of Successors in Dairy Farms toward Educational Tourism in Japan; Introduction; Literature Review; Methodology; Definition of Identity and Hypothesis on Operator's Identity; Data and Method; Findings; Outline of the Program of the Educational Dairy Farms; Statistical Test Results; Conclusion and Implication.

AcknowledgmentsReferences; Residents' Perceptions of the Impact of Ship Tourism and their Preferences for Different Types of Tourism; Introduction; Literature Review; Methodology; Findings; Conclusion and Implications; References; Wedding-Based Tourism Development: Insights from an Italian Context; Introduction; Literature Review; Methodology; Findings; The Wedding Planners' Views; Destination Weddings: Case Studies from the Context of Italy; The Verona Case Study; The Venice Case Study; The Florence Case Study; The Palermo Case Study; Conclusion and Implications; References.

Conceptualizing the Value Co-Creation Challenge for Tourist Destinations: A Supply-Side PerspectiveIntroduction; Literature Review; The Value Co-Creation Theory; Applications in Tourism Destinations; A Framework Proposal: The Co-Creation Theatre and Its Determinants; Conclusion and Implications; References; Part II: Image and Competitive Strategies; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding -- "The Golden ... ; Introduction; Theoretical Considerations; Methodology; Findings; Conclusion and Implications; Acknowledgment.

Nota local:

eBooks on EBSCOhost

Término del tema:

Tourism -- Marketing.

Autor añadido:

Formato:

Recursos electrónicos

Acceso electrónico:

Click here to view

Fecha de publicación:

2015

WAIT_PUBINFO:

Bingley, UK :

Emerald,

2015.

Disponible:*

Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
338.4791 23	1:E-BOOK	1	1:ONLINE	Búsqueda… Desconocido

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Resumen

Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context.Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism professionals and educators is the relevant perspective that 'Marketing Places and Spaces' provides.