Tourism management, marketing, and development [electronic resource] : Volume I: the importance of networks and ICTs / edited by Marcello M. Mariani... [et al].

Imagen de portada para Tourism management, marketing, and development [electronic resource] : Volume I: the importance of networks and ICTs / edited by Marcello M. Mariani... [et al].

ISBN:

9781137354358

Título:

Tourism management, marketing, and development [electronic resource] : Volume I: the importance of networks and ICTs / edited by Marcello M. Mariani... [et al].

Autor:

Mariani, Marcello M.

Información de la publicación:

New York : Palgrave Macmillan, 2014.

Descripción física:

1 online resource (277 p.)

Nota general:

Description based upon print version of record.

Contenido:

INTRODUCTION Tourism Management, Marketing, and Development: The Importance of Networks and ICTs; PART I ICT and Tourism; CHAPTER ONE Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media; CHAPTER TWO Technological Innovation in e-Tourism ; CHAPTER THREE Open Data; CHAPTER FOUR The Role of ICT within Tourism Development Processes in Postindustrial Sites: Empirical Evidence from Poland

CHAPTER FIVE e-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry; CHAPTER SIX Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning; PART II Tourism Systems and Networks; CHAPTER SEVEN Network Structure and Performance in the Tourism Industry; CHAPTER EIGHT Cooperative and Coopetitive Practices; CHAPTER NINE Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region; CHAPTER TEN Accessibility of Cities and Regions in Supranational Branding: The Case of Rail Baltic

CHAPTER ELEVEN Success Factors for Collaborative Destination Marketing; CHAPTER TWELVE Experiential Marketing and Destination Management

Término del tema:

Tourism -- Management.

Autor añadido:

Mariani, Marcello M.

Formato:

Recursos electrónicos

Acceso electrónico:

Click here to view book

Fecha de publicación:

2014

WAIT_PUBINFO:

New York : Palgrave Macmillan, 2014.

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Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
338.4791 TOU	1:E-BOOK	1	1:ONLINE	Búsqueda… Desconocido

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Resumen

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

Notas del autor

Rodolfo Baggio, Bocconi University, ItalyFrancesco M. Barbini, University of Bolognia, ItalyDimitrios Buhalis, Bournemouth University, UKWojciech Czakon, University of Economics in Katowice, PolandKatarzyna Czernek, University of Economics in Katowice, PolandChristel Douyère, University of Nice Sophia Antipolis, FranceAlessandro Inversini, Bournemouth University, UKAndres Kuusik, University of Tartu, Estonia Mika Kylänen, Lahti University of Applied Sciences, FinlandChristian Longhi, University of Nice Sophia Antipolis, FranceJustyna Majewska, Poznan University of Economics, PolandMarcello M. Mariani, University of Bologna, ItalyMalla Paajanen, Aalto University, FinlandGiulio Pattanaro, University of Turin, ItalyPawe? Piotrowski, University of Economics in Katowice, PolandManuela Presutti, University of Bolognia, ItalyFranck Sosthé, University of Nice Sophia Antipolis, France Margus Tiru, University of Tartu & Positium LBS, EstoniaJean-Bernard Titz, Dev Help, Telecom Valley, FranceSzymon Truskolaski, Poznan University of Economics, PolandLucas Viallis, University of Nice Sophia Antipolis, FranceLucrezia Zambelli, University of Bolognia, Italy