The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.

ISBN:

9781787693739

Título:

Autor:

Camilleri, Mark Anthony, 1976- editor.

Edición:

First edition.

Descripción física:

1 online resource (xx, 241 pages) : illustrations

Contenido:

The marketing environment of tourist destinations / Branding places and tourist destinations: a conceptualisation and review / A stakeholder approach for destination management organisations / The destination branding through multisensory experiences: case studies from Sweden / The development of the agritourism sector in Campania, Italy / Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / The consumer-based brand equity of music events: two case studies from Portugal / Branding porto: A case study of the 'essence of wine' / Oleotourism development in Jaén, Spain / The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective

Nota local:

eBooks on EBSCOhost

Término del tema:

Tourism -- Marketing.

Branding (Marketing)

Autor añadido:

Camilleri, Mark Anthony, 1976-

Formato:

Recursos electrónicos

Acceso electrónico:

Click here to view ebook

Fecha de publicación:

2019

WAIT_PUBINFO:

Bingley, UK :

Emerald Publishing,

2019.

Disponible:*

Signatura topográfica	Tipo de material	Copia	Ubicación de estante	Estado
910.688 23	1:E-BOOK	1	1:ONLINE	Búsqueda… Desconocido

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Resumen

The marketing of tourist destinations requirescontinuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understandingof different tourism products, marketing strategies and destination branding tactics,as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empiricalstudies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations(DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel,tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.

Notas del autor

Mark Anthony Camilleri is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.