Provides event managers with an insight into the strategic management of sports events of all scales and nature. It uses new international case studies throughout to offer real-world insight in both larger and smaller events.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.

"Written by a leader in the field, this practical, step-by-step guide leads readers through the key aspects of how to understand and manage the impacts of events of any type and scale. The product of tried-and-tested methods used across the event industry, coverage includes an overview of sustainable event management and detailed discussion of energy, transport, water, waste supply chains, and communications. Readers are provided with checklists for action and tools for measuring performance. Numerous examples and case studies from across the world are integrated throughout."--BOOK JACKET.

"This is the essential guide for anyone who needs to know how to organize a special event: a festival, a celebration party, a media launch or an annual fete. The authors' combination of industry experience, expertise and a lively approach make this an ideal book for students of Events Management, Business, Tourism, Media Studies and related courses as well as being a valuable handbook for practitioners currently organizing events."--BOOK JACKET.