Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
ISBN:
9789881807984
Título:
Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
Autor:
Enz, Cathy A., 1956-
Autor personal:
Información de la publicación:
Hong Kong : Asia Case Research Centre, University of Hong Kong, 2008.
Descripción física:
39 p. : ill. ; 30 cm. + 1 DVD (26 mins.)
Serie:
Focus Asia : business leaders case study and video series
Título de serie:
Focus Asia : business leaders case study and video series
Nota general:
Book and DVD set enclosed in box.
Tema colectivo:
Autor añadido:
Formato:
Libros
Fecha de publicación:
2008
WAIT_PUBINFO:
Hong Kong : Asia Case Research Centre, University of Hong Kong, 2008.