por
Aaker, David A.
Signatura topográfica preferida
658.8 AAK
Fecha de publicación
2011
Formato:
Libros
Relevancia:
3.3750
por
Stutely, Richard, 1955-
Signatura topográfica preferida
658.4012 STU
Fecha de publicación
2002
Formato:
Libros
Relevancia:
3.2620
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por
Harrison, Alan, 1944-
Signatura topográfica preferida
658.5 HAR
Fecha de publicación
2008
Formato:
Libros
Table of contents only http://www.loc.gov/catdir/toc/ecip084/2007046447.html
Relevancia:
3.2538
por
Hubbard, Graham.
Signatura topográfica preferida
658.4012 HUB
Fecha de publicación
2008
Resumen
Provides a clearly written text that demonstrates how the theories of the discipline relate to the practices on an increasingly competitive global business stage.
Formato:
Libros
Relevancia:
3.2243
por
Moutinho, Luiz.
Signatura topográfica preferida
338.47910684 STR
Fecha de publicación
2011
Resumen
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Formato:
Libros
Relevancia:
3.2151
por
Olsen, Michael D.
Signatura topográfica preferida
647.94068 HAN
Fecha de publicación
2008
Resumen
"Handbook of Hospitality Strategic Management provides a review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry."--BOOK JACKET.
Formato:
Libros
Relevancia:
3.2107
por
Hanson, Dallas.
Signatura topográfica preferida
658.4012 STR
Fecha de publicación
2011
Formato:
Libros
Relevancia:
2.8399
por
Hubbard, Graham.
Signatura topográfica preferida
658.4012 HUB
Fecha de publicación
2011
Resumen
The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed.
Formato:
Libros
Relevancia:
2.7044
por
Hanson, Dallas.
Signatura topográfica preferida
658.4012 STR
Fecha de publicación
2008
Resumen
Strategic Management: Competitiveness and Globalisation, Third Asia Pacific edition, explains the strategic management process in the context of a contemporary business environment that is increasingly global, competitive and technological. environment.
Formato:
Libros
Relevancia:
2.6809
por
Evans, James R. (James Robert), 1950-, author.
Signatura topográfica preferida
658.4033 EVA
Fecha de publicación
2021
Resumen
"Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts. Additionally, Analytic Solver can now be found in online supplements to accommodate any new software updates, so students are prepared to use these same tools when they graduate." -- Provided by publisher.
Formato:
Libros
Relevancia:
1.9325
por
Kotter, John P., 1947-, author.
Signatura topográfica preferida
658.4092 KOT
Fecha de publicación
2012 1996
Resumen
The international bestseller--now with a new Preface by the author. Millions worldwide have read and embraced John Kotter's ideas on change management and leadership--and Leading Change, his seminal work, is widely recognized as the bible on leading transformational change. Needed more today than any time in the past, this classic book serves as both visionary guide and practical toolkit on how to approach the difficult yet critical work of leading change in any type of organization. It outlines John Kotter's 8-step approach to change management and reveals what the author has seen, heard, experienced, and concluded in many years of working with companies to create lasting transformation. With refreshed packaging and new commentary by John Kotter, Leading Change is a true leadership classic.
Formato:
Libros
Relevancia:
1.9106
por
Masterman, Guy.
Signatura topográfica preferida
658.456 MAS
Fecha de publicación
2009
Resumen
Provides event managers with an insight into the strategic management of sports events of all scales and nature. It uses new international case studies throughout to offer real-world insight in both larger and smaller events.
Formato:
Libros
Relevancia:
1.6672
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