por
Ziakas, Vassilios, author.
Signatura topográfica preferida
394.2 ZIA
Fecha de publicación
2022
Formato:
Recursos electrónicos
Relevancia:
2.1698
por
Davidson, Rob.
Signatura topográfica preferida
658.456 DAV
Fecha de publicación
2006
Resumen
Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
Formato:
Libros
Relevancia:
0.2132
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por
Foley, Malcolm.
Signatura topográfica preferida
658.456 FOL
Fecha de publicación
2011
Resumen
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of th
Formato:
Recursos electrónicos
Relevancia:
0.1319
por
Getz, Donald, 1949-
Signatura topográfica preferida
658.456 GET
Fecha de publicación
2013
Formato:
Libros
Relevancia:
0.0816
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