por
Song, Haiyan.
Signatura topográfica preferida
338.4791 SON
Fecha de publicación
2012 2011
Formato:
Libros
Relevancia:
155272.0938
por
Song, Haiyan.
Signatura topográfica preferida
910.687
Fecha de publicación
2011
Resumen
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals
Formato:
Recursos electrónicos
Relevancia:
155270.5156
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por
Fyall, Alan.
Signatura topográfica preferida
338.4791.0681 FYA
Fecha de publicación
2013
Resumen
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Formato:
Recursos electrónicos
Relevancia:
134470.7656
por
Johns, Nick
Signatura topográfica preferida
647.94068 PRO
Fecha de publicación
1996
Formato:
Libros
Relevancia:
120276.8438
por
Adie, Bailey Ashton, author.
Signatura topográfica preferida
338.4791 ADI
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
120270.8281
por
Evans, Nigel.
Signatura topográfica preferida
647.94068 EVA
Fecha de publicación
2015
Resumen
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Formato:
Recursos electrónicos
Relevancia:
114681.9766
7.
por
Okumus, Fevzi.
Signatura topográfica preferida
647.940684
Fecha de publicación
2012
Resumen
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi
Formato:
Recursos electrónicos
Relevancia:
114681.5859
por
Kolb, Bonita M, author.
Signatura topográfica preferida
394.2068 KOL
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
114674.0391
por
Okumus, Fevzi
Signatura topográfica preferida
647.94068 OKU
Fecha de publicación
2010
Resumen
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations. With supporting case studies related to the strategy content, context and process, from international industries such as, Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites. Strategic Management in the International Hospitality and Tourism Industry: content and process also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students. * Comprehensive coverage of both traditional and contemporary perspectives within strategic management in the applied context of the international hospitality and tourism industry. * Critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. * Up-to-date case studies related to the strategy content, context and process from an international overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.
Formato:
Recursos electrónicos
Relevancia:
109801.1953
10.
por
Sabourin, Vincent.
Signatura topográfica preferida
658.4012 SAB
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
109800.0703
por
Sparks, Beverley.
Signatura topográfica preferida
647.940685 SER
Fecha de publicación
2001
Formato:
Libros
Relevancia:
98209.9688
por
Laws, Eric, 1945-
Signatura topográfica preferida
647.94068 HOS
Fecha de publicación
2004
Resumen
"Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry."--BOOK JACKET.
Formato:
Libros
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016723.html
Relevancia:
92251.6328
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