por
Munar, Ana María.
Signatura topográfica preferida
338.4791 23
Fecha de publicación
2013
Resumen
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Formato:
Recursos electrónicos
Relevancia:
0.1195
por
Christou, Evangelos.
Signatura topográfica preferida
338.4791 SOC
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
0.1078
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por
Sigala, Marianna.
Signatura topográfica preferida
338.47910285 SOC
Fecha de publicación
2012
Resumen
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
Formato:
Libros
Relevancia:
0.0953
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