por
Mason, Peter Geoffrey.
Signatura topográfica preferida
338.4791068 MAS
Fecha de publicación
2003
Formato:
Libros
Relevancia:
143747.1875
por
Mason, Peter Geoffrey.
Signatura topográfica preferida
338.4791068 MAS
Fecha de publicación
2008
Resumen
"'Tourism Impacts, Planning and Management' is a unique text, which links these three key areas of tourism: impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at all the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism successfully. Now in a second edition this bestselling text has been fully updated to include updated statistics and case studies, including new cases on tourism planning in Dubai, Antarctic/Arctic visitor management, wilderness area management in Montana, 7/7 bombings in the UK and terrorism in Egypt. It also includes new material on governments and planning, the role of tour guides, interpretation, information technology, crisis management and terrorism. Divided into four parts, this text discusses: * The growth, development and impacts of tourism * Tourism planning and management: concepts, issues and key players * Tools and techniques in tourism planning and management: education, regulation and information technology * The future of tourism planning and management: issues of sustainability and the future Up-to-date, international case studies are used to illustrate and provide a real-life context for the theories discussed. Exercises are also included to consolidate learning." -- Publisher's website.
Formato:
Libros
Relevancia:
143746.9531
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por
Pearce, Philip L.
Signatura topográfica preferida
338.4791 PEA
Fecha de publicación
2011
Formato:
Libros
Relevancia:
0.1313
por
Holden, Andrew, 1960- author.
Signatura topográfica preferida
338.4791 HOL
Fecha de publicación
2008
Resumen
"The second edition of Environment and Tourism reflects changes in the relationship between tourism, society and the natural environment in the first decade of the new century. Alongside the updating of all statistics, environmental policy initiatives, examples and case studies, new material has been added. This includes two new chapters: one on climate change and natural disasters; and the other on the relationship between tourism and poverty. These themes have direct relevance not only to tourism but are reflective of the wider relationship between nature and society, a thesis that contextualises the book. Tourism is also analysed as an interconnected system, linking the environments of where tourists come from, with the ones they go to. Further issues addressed in the book include tourism's interaction with nature; economic opportunities for conservation; market failure that causes tourism to create environmental problems; environmental management and planning for tourism; environmental ethics; sustainable tourism and ecotourism; poverty and tourism; climate change, natural disasters and tourism."--BOOK JACKET.
Formato:
Recursos electrónicos
Relevancia:
0.1270
por
Woodside, Arch.
Signatura topográfica preferida
338.479105
Fecha de publicación
2007
Resumen
The seven executive training exercises in tourism in this e-book form an important step towards developing a library of executive training exercises with solutions in tourism management. While in real-life problems and opportunities do not come with an explicit list of options to select from, the view adopted in developing these training exercises is that creating tourism management stories describing dilemmas with explicit options is a useful learning method located between lecturing and learning from case study without explicit options. The novice benefits from considering a list of explicit
Formato:
Recursos electrónicos
Relevancia:
0.1270
por
Munar, Ana María.
Signatura topográfica preferida
338.4791 23
Fecha de publicación
2013
Resumen
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Formato:
Recursos electrónicos
Relevancia:
0.1195
por
Christou, Evangelos.
Signatura topográfica preferida
338.4791 SOC
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
0.1078
por
Woodside, Arch G.
Signatura topográfica preferida
338.4791 22
Fecha de publicación
2010
Resumen
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Formato:
Recursos electrónicos
Relevancia:
0.0990
por
Sigala, Marianna.
Signatura topográfica preferida
338.47910285 SOC
Fecha de publicación
2012
Resumen
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
Formato:
Libros
Relevancia:
0.0953
por
Buhalis, Dimitrios.
Signatura topográfica preferida
338.4791087 BES
Fecha de publicación
2012
Formato:
Libros
Relevancia:
0.0618
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