por
Allen, Johnny.
Signatura topográfica preferida
658.456 FES
Fecha de publicación
2011
Resumen
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Formato:
Libros
Relevancia:
1.6930
por
Allen, Johnny.
Signatura topográfica preferida
658.456 FES
Fecha de publicación
2008
Resumen
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Formato:
Libros
Relevancia:
1.6698
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por
Jackson, Caroline.
Signatura topográfica preferida
658.456 FES
Fecha de publicación
2014
Formato:
Recursos electrónicos
Relevancia:
1.6597
por
Allen, Johnny, author.
Signatura topográfica preferida
658.456 ALL
Fecha de publicación
2021
Resumen
This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.
Formato:
Libros
Relevancia:
1.6332
por
Yeoman, Ian.
Signatura topográfica preferida
658.456 FES
Fecha de publicación
2004
Resumen
This title explores the central role of events management in the cultural, tourism and arts industries. It includes international case studies of arts and leisure events, together with case studies from Europe, New Zealand, Australia and the USA.
Formato:
Libros
Relevancia:
1.6104
por
Yeoman, Ian.
Signatura topográfica preferida
394.2068 FES
Fecha de publicación
2009
Resumen
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Formato:
Recursos electrónicos
Relevancia:
1.6034
por
Mullins, Anthony.
Signatura topográfica preferida
TR DVD 658.007994 ELV
Fecha de publicación
2006
Resumen
"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Formato:
Libros
Relevancia:
0.6552
por
Bladen, Charles, author.
Signatura topográfica preferida
394.2068 BAD
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
0.0811
por
Tassiopoulos, Dimitri.
Signatura topográfica preferida
658.456 EVE
Fecha de publicación
2011
Formato:
Recursos electrónicos
Click here to view
Relevancia:
0.0615
por
Tassiopoulos, Dimitri.
Signatura topográfica preferida
658.456 EVE
Fecha de publicación
2010
Formato:
Libros
Relevancia:
0.0615
por
Richards, Greg.
Signatura topográfica preferida
394.2 EVE
Fecha de publicación
2014
Resumen
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words 'imagineering'. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event d
Formato:
Recursos electrónicos
Relevancia:
0.0566
por
Silvers, Julia Rutherford.
Signatura topográfica preferida
658.456 SIL
Fecha de publicación
2004
Resumen
"Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life. A versatile tool that is effective for all types of events - for small functions with ten guests to major festivals with 10,000 attendees - Professional Event Coordination is a valuable book for every professional who works events, including event managers, caterers, event planners, and hotel and food beverage managers."--BOOK JACKET.
Formato:
Libros
Publisher description http://www.loc.gov/catdir/description/wiley0310/2003012936.html
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003012936.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003012936.html
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003012936.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003012936.html
Relevancia:
0.0566
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