por
Tassiopoulos, Dimitri.
Signatura topográfica preferida
394.2068
Fecha de publicación
2011
Resumen
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Formato:
Recursos electrónicos
Relevancia:
134447.2656
por
Els, Georgiana.
Signatura topográfica preferida
394.2
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
109782.8672
Ver otros resultados de búsqueda
por
Brondoni, Silvio M.
Signatura topográfica preferida
337
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
109774.2969
por
Solnet, David.
Signatura topográfica preferida
338.4791
Fecha de publicación
2011
Formato:
Recursos electrónicos
Relevancia:
95079.9531
por
Kozak, Nazmi.
Signatura topográfica preferida
910.68
Fecha de publicación
2016
Resumen
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Formato:
Recursos electrónicos
Relevancia:
95079.1406
por
Masterman, Guy.
Signatura topográfica preferida
796.068 MAS
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
95078.9141
por
Purcell, John.
Signatura topográfica preferida
664.907
Fecha de publicación
2008
Resumen
Do human resource management practices actually work? This significant new study uses a new theoretical model, based on empirical research, to examine the links between HR practices and organizational performance.
Formato:
Recursos electrónicos
Relevancia:
95077.7422
por
Aggarwal, D.K.
Signatura topográfica preferida
XX(155976.1)
Fecha de publicación
2008
Formato:
Recursos electrónicos
Relevancia:
95072.9375
por
Singh, R.K.
Signatura topográfica preferida
XX(155960.1)
Fecha de publicación
2008
Formato:
Recursos electrónicos
Relevancia:
95072.7422
por
Krishna, D.S. Gopala.
Signatura topográfica preferida
XX(155978.1)
Fecha de publicación
2009
Formato:
Recursos electrónicos
Relevancia:
95068.0859
por
Buttle, Francis.
Signatura topográfica preferida
658.812
Fecha de publicación
2004
Resumen
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Formato:
Recursos electrónicos
Relevancia:
85044.2109
por
Braga, Vitor.
Signatura topográfica preferida
910.684
Fecha de publicación
2022
Formato:
Recursos electrónicos
Relevancia:
85043.9609
Limitar resultados de búsqueda
Limitado por: