por
Sotiriadis, Marios.
Signatura topográfica preferida
330
Fecha de publicación
2016
Resumen
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Formato:
Recursos electrónicos
Relevancia:
67236.5234
por
Cai, Liping A.
Signatura topográfica preferida
659.193384791 22
Fecha de publicación
2009
Resumen
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Formato:
Recursos electrónicos
Relevancia:
44827.3320
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por
Morgan, Nigel.
Signatura topográfica preferida
338.47910688 DES
Fecha de publicación
2002
Formato:
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Relevancia:
3.0546
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por
Nielsen, Christian, 1968-
Signatura topográfica preferida
338.4791 NIE
Fecha de publicación
2001
Formato:
Libros
Relevancia:
54900.4609
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