por
Fyall, Alan, author.
Signatura topográfica preferida
647.940688 FYA
Fecha de publicación
2019
Resumen
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Formato:
Libros
Relevancia:
44826.4219
por
Hudson, Simon.
Signatura topográfica preferida
647.940688 HUD
Fecha de publicación
2017
Formato:
Libros
Relevancia:
50828.7734
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por
Kotler, Philip, author.
Signatura topográfica preferida
647.940688 MAR
Fecha de publicación
2017
Resumen
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Formato:
Libros
Relevancia:
60137.4961
por
Jauhari, Vinnie, editor.
Signatura topográfica preferida
647.940688 HOS
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
0.1179
por
Camilleri, Mark Anthony, 1976- 1976-, author.
Signatura topográfica preferida
647.940688 CAM
Fecha de publicación
2017
Formato:
Libros
Relevancia:
57334.7578
por
Christou, Evangelos.
Signatura topográfica preferida
338.4791 SOC
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
43632.3242
por
Chhabra, Deepak.
Signatura topográfica preferida
338.4791
Fecha de publicación
2015
Resumen
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Formato:
Recursos electrónicos
Relevancia:
52746.4531
Signatura topográfica preferida
647.068 23
Fecha de publicación
2015
Resumen
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Formato:
Recursos electrónicos
Relevancia:
0.0495
por
Douglas, Alexander.
Signatura topográfica preferida
647.940688
Fecha de publicación
2014
Resumen
This e-book addresses some of the ways of encouraging responsible hospitality and tourism business development and it provides a fascinating review of the advances occurring in both developed and developing economies.
Formato:
Recursos electrónicos
Relevancia:
57341.0039
por
Minazzi, Roberta.
Signatura topográfica preferida
338.4791 MIN
Fecha de publicación
2014
Resumen
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Formato:
Recursos electrónicos
Relevancia:
57340.5234
por
Kotler, Philip, author.
Signatura topográfica preferida
647.940688 KOT
Fecha de publicación
2014
Formato:
Libros
Relevancia:
50826.6758
por
Tresidder, Richard.
Signatura topográfica preferida
647.94068 TRE
Fecha de publicación
2012
Resumen
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Formato:
Recursos electrónicos
Relevancia:
54899.9336
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