por
Kotler, Philip, author.
Signatura topográfica preferida
647.940688 KOT
Fecha de publicación
2014
Formato:
Libros
Relevancia:
50826.6758
por
Tresidder, Richard.
Signatura topográfica preferida
647.94068 TRE
Fecha de publicación
2012
Resumen
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Formato:
Recursos electrónicos
Relevancia:
54899.9336
Ver otros resultados de búsqueda
por
Tsiotsou, Rodoula H.
Signatura topográfica preferida
338.4791 22
Fecha de publicación
2012
Resumen
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Formato:
Recursos electrónicos
Relevancia:
47544.7031
por
Shoemaker, Stowe.
Signatura topográfica preferida
647.940688 SHO
Fecha de publicación
2008
Formato:
Libros
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
Relevancia:
52746.9258
Limitar resultados de búsqueda
Limitado por: