Introduction to the hospitality industry. Provides information at a pace designed to suit the learning needs of the individual. Complies with the Hospitality, Tourism and Events Training Package competencies.

"Tourism is one of Australia?s key industries, contributing billions of dollars to our economy every year. In this program we take a look at the basic structure and make up of this vital area. We?ll examine the value of tourism in Australia; sources of international tourists and why they visit; international visitor types; where tourists visit in Australia; preferred tourist activities; and the challenges facing the industry now and in the future. Featuring expert input from Tourism Australia, this is an informative, up-to-date overview of our dynamic tourist industry." -- container.

Designed for higher education students undertaking tourism studies. It defines and discusses plus gives real world examples of the most important issues facing tourism today and the skills and knowledge tourism industry professionals need to understand and manage effectively.

"Tourism is a major economic force in Australia. It generates immense economic benefits and significant employment for communities but it can also have a severe negative impact when environmental and social considerations are not carefully planned for. To ensure a balanced and healthy sustainability, rigorous planning, development and management needs to occur. This program explores what those processes are and how they take account of many stakeholders. Featuring interviews with some of Australia's foremost tourism experts, this is an absorbing, richly illustrated and up-to-date examination of the issues vital to this powerful industry. Ideal as a foundation program for TAFE and tertiary students." -- container.

Contains excellent coverage of topics, including chapters on trends, perspectives, and practice, indigenous tourism, local tourism, and protected areas. Two practical features in each chapter illustrate and reinforce chapter content.

"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.

Integrates community, business and tourism planning, from a global and Australian perspective.