por
Seidel, Paul.
Signatura topográfica preferida
TR DVD 380.14591 UPS
Fecha de publicación
2008
Resumen
"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Formato:
Otros
Relevancia:
1.5924
por
Kotler, Philip, 1931-
Signatura topográfica preferida
647.940688 KOT
Fecha de publicación
2006
Resumen
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Formato:
Libros
Relevancia:
0.1132
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por
Christou, Evangelos.
Signatura topográfica preferida
338.4791 SOC
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
0.1078
por
Fyall, Alan, author.
Signatura topográfica preferida
647.940688 FYA
Fecha de publicación
2019
Resumen
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Formato:
Libros
Relevancia:
0.1031
Signatura topográfica preferida
647.068 23
Fecha de publicación
2015
Resumen
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Formato:
Recursos electrónicos
Relevancia:
0.0990
por
Chhabra, Deepak.
Signatura topográfica preferida
338.4791
Fecha de publicación
2015
Resumen
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Formato:
Recursos electrónicos
Relevancia:
0.0891
por
Minazzi, Roberta.
Signatura topográfica preferida
338.4791 MIN
Fecha de publicación
2014
Resumen
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Formato:
Recursos electrónicos
Relevancia:
0.0776
por
Kotler, Philip, author.
Signatura topográfica preferida
647.940688 MAR
Fecha de publicación
2017
Resumen
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Formato:
Libros
Relevancia:
0.0415
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