por
Fyall, Alan.
Signatura topográfica preferida
338.4791.0681 FYA
Fecha de publicación
2013
Resumen
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Formato:
Recursos electrónicos
Relevancia:
134470.7656
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Signatura topográfica preferida
658.1554 SPR
Fecha de publicación
2006
Resumen
"Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management."--BOOK JACKET.
Formato:
Libros
Publisher description http://www.loc.gov/catdir/enhancements/fy0663/2005926778-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0824/2005926778-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0824/2005926778-t.html
Relevancia:
0.1414
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