por
Biggers, Ashley M.
Signatura topográfica preferida
917.8904
Fecha de publicación
2017
Resumen
Ashley M. Biggers's guide delves into the heart of this enchanting land--from stunning natural landscapes to vital cultural areas that give New Mexico its distinctive character.
Formato:
Recursos electrónicos
Relevancia:
164692.3594
por
Kiros, Tessa.
Signatura topográfica preferida
641.5944
Fecha de publicación
2017
Resumen
Tessa Kiros, renowned for her exquisite food and travel books, takes us on a fascinating journey across the globe to explore French culinary influences in far-flung destinations.
Formato:
Recursos electrónicos
Relevancia:
0.2835
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por
Dinerstein, Eric, 1952-
Signatura topográfica preferida
590.92 22
Fecha de publicación
2005
Formato:
Recursos electrónicos
Relevancia:
0.2835
por
Bruwer, Johan.
Signatura topográfica preferida
641.22
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
0.2315
por
Morrison, Alastair M.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2013
Resumen
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Formato:
Recursos electrónicos
Relevancia:
0.2315
6.
por
Jeynes, Jacqueline, author.
Signatura topográfica preferida
910.202 JEY
Fecha de publicación
2021
Resumen
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Formato:
Recursos electrónicos
Relevancia:
0.2041
por
Frost, Warwick, author.
Signatura topográfica preferida
641.013 GAS
Fecha de publicación
2016
Resumen
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.
Formato:
Recursos electrónicos
Relevancia:
0.2041
por
Salazar, Noel B.
Signatura topográfica preferida
338.4791 SAL
Fecha de publicación
2010
Resumen
As tourism service standards become more homogeneous, travel destinations worldwide are conforming yet still trying to maintain, or even increase, their distinctiveness. Based on more than two years of fieldwork in Yogyakarta, Indonesia and Arusha, Tanzania, this book offers an in-depth investigation of the local-to-global dynamics of contemporary tourism. Each destination offers examples that illustrate how tour guide narratives and practices are informed by widely circulating imaginaries of the past as well as personal imaginings of the future. Noel B. Salazar received his PhD from the Unive
Formato:
Recursos electrónicos
Relevancia:
0.2041
por
Hancock, Mary Elizabeth.
Signatura topográfica preferida
306.095482 22
Fecha de publicación
2008
Resumen
In this anthropological history, Mary E. Hancock examines the politics of public memory in the southern Indian city of Chennai. Once a colonial port, Chennai is now poised to become a center for India's "new economy" of information technology, export processing, and back-office services. State and local governments promote tourism and a heritage-conscious cityscape to make Chennai a recognizable "brand" among investment and travel destinations. Using a range of textual, visual, architectural, and ethnogra.
Formato:
Recursos electrónicos
Relevancia:
0.1905
por
Levinson, David M., 1967-
Signatura topográfica preferida
388.4 22
Fecha de publicación
2005
Resumen
Much of land use and transportation planning aims to reduce traffic congestion. Comprehensive and policy relevant measures useful to land-use and transportation planning need to capture both land use and travel dimensions. This book focuses on the science and policy around the multi-modal concept of accessibility.
Formato:
Recursos electrónicos
Relevancia:
0.1905
por
PINEDA, F. D.
Signatura topográfica preferida
338.4791
Fecha de publicación
2013
Resumen
The papers included in this volume address important issues related to tourism and the environment and offer a better understanding of some of the current challenges.
Formato:
Recursos electrónicos
Relevancia:
0.1846
por
Zins, Andreas.
Signatura topográfica preferida
338.4791
Fecha de publicación
2015
Resumen
There has been a significant increase in the number of studies investigating cultural influences on consumer behavior in tourism, hospitality and leisure, particularly in Australia, the United States, Europe, and New Zealand. However, despite the tradition of rich culture and hospitality, despite the importance of tourism to the economies of Arab/Muslim countries, and despite the natural and cultural resources with which Arab/Muslim countries are divinely endowed, and despite the popularity of tourism in these countries, studies focusing on consumer behavior in hospitality, tourism and leisure in the Arab/Muslim countries as well as studies about the Arab/Muslim tourists are still sparse. This e-book aims to encourage research and stimulate academic discussion about tourism, hospitality and leisure issues in the Arab/Muslim world, with particular focus on consumer behavior.
Formato:
Recursos electrónicos
Relevancia:
0.1793
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