por
Els, Georgiana.
Signatura topográfica preferida
394.2
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
0.1667
por
Masterman, Guy.
Signatura topográfica preferida
796.068 MAS
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
0.1622
por
Bladen, Charles, author.
Signatura topográfica preferida
394.2068 BAD
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
0.1622
por
Kolb, Bonita, author.
Signatura topográfica preferida
338.4791 KOL
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
0.1591
por
Hassan, Azizul.
Signatura topográfica preferida
338.4791 HAS
Fecha de publicación
2022
Formato:
Recursos electrónicos
Relevancia:
0.1567
por
Cornwell, T. Bettina.
Signatura topográfica preferida
659.285 COR
Fecha de publicación
2020
Formato:
Recursos electrónicos
Relevancia:
0.1567
por
Shone, Anton.
Signatura topográfica preferida
658.456 SHO
Fecha de publicación
2004
Resumen
"This is the essential guide for anyone who needs to know how to organize a special event: a festival, a celebration party, a media launch or an annual fete. The authors' combination of industry experience, expertise and a lively approach make this an ideal book for students of Events Management, Business, Tourism, Media Studies and related courses as well as being a valuable handbook for practitioners currently organizing events."--BOOK JACKET.
Formato:
Libros
Relevancia:
0.1543
por
Goldblatt, Joe Jeff, 1952-
Signatura topográfica preferida
658.456 DIC
Fecha de publicación
1996
Formato:
Libros
Relevancia:
0.1528
por
Cornwell, T. Bettina
Signatura topográfica preferida
659.285 COR
Fecha de publicación
2014
Resumen
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Formato:
Recursos electrónicos
Relevancia:
0.1500
por
William Angliss Institute of TAFE.
Signatura topográfica preferida
WAIARC 647.95 DIN
Fecha de publicación
1995
Formato:
Otros
Relevancia:
0.1500
por
Grey, Anne-Marie.
Signatura topográfica preferida
658.820994 GRE
Fecha de publicación
2001
Resumen
Provides a practical, systematic approach to defining what an organisation hopes to gain from sponsorship. The book then proceeds to discuss how to select and negotiate proposals and then how to maximise campaigns. By the authors of The Sponsorships Seeker's Toolkit.
Formato:
Libros
Relevancia:
0.1480
por
Palmer, Adrian.
Signatura topográfica preferida
658.12
Fecha de publicación
2009
Resumen
This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers to implement the concept for planning and control purposes.
Formato:
Recursos electrónicos
Relevancia:
0.1474
Limitar resultados de búsqueda