por
Hudson, Simon.
Signatura topográfica preferida
647.940688 HUD
Fecha de publicación
2022
Resumen
A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted - and thrived - during the COVID-19 pandemic.
Formato:
Recursos electrónicos
Relevancia:
0.0864
por
Thirumaran, K., ditor.
Signatura topográfica preferida
XX(296654.1)
Fecha de publicación
2021
Resumen
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Formato:
Recursos electrónicos
Relevancia:
0.1414
por
Xu, Feifei, 1974- 1974-, editor.
Signatura topográfica preferida
378.17344678 GAM
Fecha de publicación
2021
Resumen
This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners.
Formato:
Recursos electrónicos
Relevancia:
0.1231
por
Vorobjovas-Pinta, Oscar, 1987-
Signatura topográfica preferida
338.4791 VOR
Fecha de publicación
2021
Resumen
This book examines the emerging and shifting issues in the field of gay tourism, how these relate to significant societal and technological changes and the implications of these changes for theory, policy and practice. It will be a useful resource for students, lecturers and researchers in tourism, human geography, cultural studies and sociology.
Formato:
Recursos electrónicos
Relevancia:
0.1132
por
Ngoasong, Michael Z.
Signatura topográfica preferida
647.94068
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
0.0554
por
Mensah, Ishmael.
Signatura topográfica preferida
338.4791091724
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
0.0583
por
Katsoni, Vicky.
Signatura topográfica preferida
910.68
Fecha de publicación
2020
Formato:
Recursos electrónicos
Relevancia:
0.0529
por
Singh, Abhishek, author.
Signatura topográfica preferida
647.940688 SIN
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
155263.7500
por
Fyall, Alan, author.
Signatura topográfica preferida
647.940688 FYA
Fecha de publicación
2019
Resumen
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Formato:
Libros
Relevancia:
89652.3281
por
Rowson, Bill, editor.
Signatura topográfica preferida
338.4791 23
Fecha de publicación
2019
Resumen
"Experiencing Hospitality offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies, and the general field behavioral sciences. This book is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context. This stimulating and informative text will appeal to both academics and practitioners, with contributions from leading hospitality experts detailed within its pages. The text draws together forms of thinking and influences from a diverse range of both national and international perspectives. Beyond the immediate hospitality, leisure and tourism programs, this book is relevant to the wider social sciences, geographers, sociologists, anthropologists, social historians, cultural studies academics, as well as those studying refugee and migration flows."--Publisher's website.
Formato:
Recursos electrónicos
Relevancia:
0.0990
23.
por
Dutton, Jacqueline, editor.
Signatura topográfica preferida
641.22 DUT
Fecha de publicación
2019
Resumen
Wine, Terroir and Utopia critically explores these three concepts from multi-disciplinary and intersecting perspectives, focusing on the ways in which they collide to make new worlds, new wines, new places and new peoples. Wine, terroir and utopia are all rooted in natural, spatial and temporal realities, yet all are unable to exist without purposeful human intervention. This edited volume highlights the theoretical and analytical lens of diverse scholars, who critically discuss a dazzling array of intersecting realities and imaginaries - economic, political, cultural, social and geological - and in doing this challenge many of our deeply-held responses to utopia. Drawing on an impressive range of international examples from South Africa to Bordeaux to New Zealand, the chapters adopt a range of theoretical and methodological approaches. This volume will be of great interest to upper level students, researchers and academics in the fields of Sociology, Geography, Tourism, Hospitality, Wine Studies and Cultural Studies. It will also greatly appeal to practitioners and enthusiasts in the worlds of wine production, consumption and marketing.
Formato:
Recursos electrónicos
Relevancia:
0.1270
por
Camilleri, Mark Anthony, 1976- editor.
Signatura topográfica preferida
910.688 23
Fecha de publicación
2019
Resumen
"The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher.
Formato:
Recursos electrónicos
Relevancia:
0.1078
Limitar resultados de búsqueda