por
Morrison, Alastair M., author.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2019
Resumen
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Formato:
Libros
Relevancia:
1.5703
por
Shaw, Amie, author.
Signatura topográfica preferida
344.9401 SHA
Fecha de publicación
2018
Resumen
This is the second edition of the well-regarded local text, Employment Relations. This new edition takes an even more practical approach to a complex area, considering both the industrial regulation and human resources dimensions of the employment relationship. As well as providing a comprehensive guide to employment relations in Australia, the text also offers a selective international comparative view on the management of the employment relationship.The text explains and emphasises the real-world connections between the important theories of industrial relations and human resources, which are key components of the employment relations discipline. The overarching aim is for students to gain a deeper understanding of the 'World of Work', through the discipline of Employment Relations.
Formato:
Libros
Relevancia:
0.8552
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por
Getz, Donald, 1949-, author.
Signatura topográfica preferida
658.456 GET
Fecha de publicación
2018
Formato:
Libros
Relevancia:
52744.5508
por
Standards Australia Limited, issuing body.
Signatura topográfica preferida
658.72 STA
Fecha de publicación
2017
Formato:
Libros
Relevancia:
0.6934
por
Hitt, Michael A., author.
Signatura topográfica preferida
658.4012 HIT
Fecha de publicación
2017
Resumen
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap(R) learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.
Formato:
Libros
Relevancia:
34723.2227
por
Robbins, Stephen P., 1943-, author.
Signatura topográfica preferida
658 ROB
Fecha de publicación
2016
Resumen
Management: The Essentials covers the concepts essential to management in the 21st century in a fresh, lively format thats perfectly suited to a typical university semester. So whether you want to be a good manager or work for one, youll be prepared for the challenges ahead.
Formato:
Libros
Relevancia:
57336.8320
por
Chibili, Michael N., editor.
Signatura topográfica preferida
647.94068 MOD
Fecha de publicación
2016
Formato:
Libros
Relevancia:
39655.8359
por
Vallen, Gary K., author.
Signatura topográfica preferida
647.94068 VAL
Fecha de publicación
2014
Formato:
Libros
Relevancia:
1.6032
por
Preston, Chris, 1961-
Signatura topográfica preferida
658.456 PRE
Fecha de publicación
2012
Formato:
Libros
Relevancia:
0.0981
por
Hayes, David K.
Signatura topográfica preferida
647.94068 HAY
Fecha de publicación
2011
Resumen
"This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices."--Provided by publisher. "This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful."--Provided by publisher.
Formato:
Libros
Relevancia:
54898.6328
por
Hubbard, Graham.
Signatura topográfica preferida
658.4012 HUB
Fecha de publicación
2011
Resumen
The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed.
Formato:
Libros
Relevancia:
63390.8203
por
Tassiopoulos, Dimitri.
Signatura topográfica preferida
658.456 EVE
Fecha de publicación
2010
Formato:
Libros
Relevancia:
60139.4375
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