por
Annacchino, Marc A.
Signatura topográfica preferida
658.575 22
Fecha de publicación
2007
Resumen
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in todays global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. Shows how to better identify and target product value propositions in product line extensions and in securing new markets.
Formato:
Recursos electrónicos
Relevancia:
0.2460
por
Boatwright, Peter.
Signatura topográfica preferida
658.575
Fecha de publicación
2010
Resumen
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.
Formato:
Recursos electrónicos
Relevancia:
0.1449
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por
Winsor, John.
Signatura topográfica preferida
658.8
Fecha de publicación
2010
Resumen
Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation."
Formato:
Recursos electrónicos
Relevancia:
0.1355
por
Hauptly, Denis J.
Signatura topográfica preferida
658.575 22
Fecha de publicación
2008
Formato:
Recursos electrónicos
Relevancia:
0.1323
por
Pruitt, John.
Signatura topográfica preferida
658.503 22
Fecha de publicación
2006
Resumen
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page.
Formato:
Recursos electrónicos
Relevancia:
0.1292
por
Earle, Mary
Signatura topográfica preferida
664.0072 CAS
Fecha de publicación
2008
Formato:
Libros
Relevancia:
0.1237
por
Cohen, Greg.
Signatura topográfica preferida
005.1068 C678A 2010 22
Fecha de publicación
2010
Formato:
Recursos electrónicos
Relevancia:
0.1212
por
Graf, Ernst, 1953-, editor.
Signatura topográfica preferida
664.00685 FOO
Fecha de publicación
1991
Formato:
Libros
Relevancia:
0.1189
por
Sanders, G. Lawrence.
Signatura topográfica preferida
658.575 22
Fecha de publicación
2012
Resumen
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Formato:
Recursos electrónicos
Relevancia:
0.1132
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