por
Steiner, Sarah K.
Signatura topográfica preferida
302.30285 23
Fecha de publicación
2012
Formato:
Recursos electrónicos
Relevancia:
109795.0156
por
Anderson, David W.
Signatura topográfica preferida
658.8 23
Fecha de publicación
2012
Resumen
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Formato:
Recursos electrónicos
Relevancia:
87262.0938
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por
Miller, Richard K. (Richard Kendall), 1946- author.
Signatura topográfica preferida
647.940688 23
Fecha de publicación
2013
Formato:
Recursos electrónicos
Relevancia:
81087.1016
por
Boland, T. (Tom), editor.
Signatura topográfica preferida
331.1 23
Fecha de publicación
2015
Formato:
Recursos electrónicos
Relevancia:
1149.2865
Signatura topográfica preferida
004.6 23
Fecha de publicación
2012
Formato:
Recursos electrónicos
Relevancia:
3.4392
por
Kanopy (Firm)
Signatura topográfica preferida
658.8 STR
Fecha de publicación
2016 2015
Resumen
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
Formato:
Recursos electrónicos
Relevancia:
3.3751
por
Aaker, David A.
Signatura topográfica preferida
658.8 AAK
Fecha de publicación
2011
Formato:
Libros
Relevancia:
3.3750
por
Moutinho, Luiz.
Signatura topográfica preferida
338.47910684 STR
Fecha de publicación
2011
Resumen
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Formato:
Libros
Relevancia:
3.2151
por
Sharples, Liz.
Signatura topográfica preferida
658.7 STR
Fecha de publicación
2014
Resumen
The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Formato:
Recursos electrónicos
Relevancia:
3.2056
por
Stringer, Carolyn.
Signatura topográfica preferida
658.3 23
Fecha de publicación
2012
Resumen
Targets are an important part of our work life, whether we are setting them or meeting them. Target setting forms part of the budgeting process and the performance management of business units and individuals. Unfortunately the behavioral impacts of target setting on performance are not well understood, and this can lead to serious consequences such as game playing. Target setting is an under-researched area.
Formato:
Recursos electrónicos
Relevancia:
3.1425
por
Kloppenborg, Timothy J., 1953-
Signatura topográfica preferida
658.4012 23
Fecha de publicación
2012
Resumen
This book is aimed at executive leaders of organizations. Leaders from all organizations will benefit from this book, but especially organizations that may have limited resources and bench strength. This book instructs executive leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects and other work. This book also tells executives who serve as a sponsor or who have a project manager direct report what they need to do at each project stage. Advice is given to the executive who owns the project management competency for the company on utilizing input from customers, employees, and processes. Much of the organization's work is dependent on information technology, and understanding and using information technology as a strategic weapon helps an organization become competitive and effectively implement their business strategies. All of these portfolio and project decisions need to be made based upon both qualitative and quantitative data using reliable analysis methods.
Formato:
Recursos electrónicos
Relevancia:
3.1302
por
Hitt, Michael A., author.
Signatura topográfica preferida
658.4012 HIT
Fecha de publicación
2017
Resumen
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap(R) learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.
Formato:
Libros
Relevancia:
3.0877
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