por
Kotler, Philip, 1931-
Signatura topográfica preferida
647.940688 KOT
Fecha de publicación
2003 2002
Formato:
Libros
Relevancia:
0.1543
por
Wearne, Neil.
Signatura topográfica preferida
647.940688 WEA
Fecha de publicación
2002
Resumen
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Formato:
Libros
Relevancia:
0.1195
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por
Kotler, Philip, 1931-
Signatura topográfica preferida
647.940688 KOT
Fecha de publicación
2006
Resumen
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Formato:
Libros
Relevancia:
0.1132
por
Chhabra, Deepak.
Signatura topográfica preferida
338.4791
Fecha de publicación
2015
Resumen
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Formato:
Recursos electrónicos
Relevancia:
0.0891
por
Camilleri, Mark Anthony, 1976- 1976-, author.
Signatura topográfica preferida
647.940688 CAM
Fecha de publicación
2017
Formato:
Libros
Relevancia:
0.0506
por
Kotler, Philip, author.
Signatura topográfica preferida
647.940688 MAR
Fecha de publicación
2017
Resumen
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Formato:
Libros
Relevancia:
0.0415
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