por
Summerall, Pat.
Signatura topográfica preferida
658.4095 21
Fecha de publicación
2002
Formato:
Recursos electrónicos
Relevancia:
1.5488
por
Heath, Robert L. (Robert Lawrence), 1941-
Signatura topográfica preferida
659.2 22
Fecha de publicación
2006
Resumen
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Formato:
Recursos electrónicos
Relevancia:
0.1474
Ver otros resultados de búsqueda
por
Treadwell, Donald.
Signatura topográfica preferida
659.2 22
Fecha de publicación
2005
Resumen
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket.
Formato:
Recursos electrónicos
Relevancia:
0.1132
Limitar resultados de búsqueda
Limitado por: