por
Moutinho, Luiz.
Signatura topográfica preferida
338.47910684 STR
Fecha de publicación
2011
Resumen
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Formato:
Libros
Relevancia:
3.2151
por
Evans, Nigel.
Signatura topográfica preferida
647.94068 EVA
Fecha de publicación
2015
Resumen
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Formato:
Recursos electrónicos
Relevancia:
2.2694
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por
Okumus, Fevzi
Signatura topográfica preferida
647.94068 OKU
Fecha de publicación
2010
Resumen
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations. With supporting case studies related to the strategy content, context and process, from international industries such as, Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites. Strategic Management in the International Hospitality and Tourism Industry: content and process also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students. * Comprehensive coverage of both traditional and contemporary perspectives within strategic management in the applied context of the international hospitality and tourism industry. * Critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. * Up-to-date case studies related to the strategy content, context and process from an international overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.
Formato:
Recursos electrónicos
Relevancia:
2.0443
4.
por
Sabourin, Vincent.
Signatura topográfica preferida
658.4012 SAB
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
1.9596
5.
por
Okumus, Fevzi.
Signatura topográfica preferida
647.940684
Fecha de publicación
2012
Resumen
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi
Formato:
Recursos electrónicos
Relevancia:
1.8822
por
Ritchie, Brent W.
Signatura topográfica preferida
338.4791068 RIT
Fecha de publicación
2009
Formato:
Libros
Relevancia:
0.1622
por
Tribe, John.
Signatura topográfica preferida
338.4791 TRI
Fecha de publicación
2010
Resumen
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.
Formato:
Recursos electrónicos
Relevancia:
0.1132
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