One of the leading texts in the field, 'Tourism Management' is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy. This updated book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data, statistics, weblinks to key reports and industry studies.

"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.

This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).

"Tourism Management, has been fully revised with updated statistics and brand new case studies. Written in a user-friendly, jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. This second edition includes brand new material on new issues such as space tourism, innovations in low-cost land and air travel and the potential impact of the forthcoming 2012 Olympics."--BOOK JACKET.

"This book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes who need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating."--BOOK JACKET.