por
Simon, Bryant.
Signatura topográfica preferida
641.3373
Fecha de publicación
2009
Resumen
Everything but the Coffee casts a fresh eye on the world''s most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks'' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Co
Formato:
Recursos electrónicos
Relevancia:
57341.6836
por
Fellner, Kim, 1948-
Signatura topográfica preferida
338.7616479573 22
Fecha de publicación
2008
Resumen
You can find a Starbucks coffeehouse almost anywhere, from Paris, France to Paducah, Kentucky, from the crowded streets of Thailand to shopping malls in Qatar. With nearly 200 of them in New York City alone, this coffee retail giant with humble beginnings has become an actor and icon in the global economy. As we sip our cappuccinos, frappuccinos, and our double half-caf venti low-fat mochaccinos, many of us wonder if Starbucks is a haven of civilization or a cultural predator, a good or bad employer, a fair trader or a global menace. In this entertaining and provocative ramble through Starbuck.
Formato:
Recursos electrónicos
Relevancia:
1.7477
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por
Michelli, Joseph A., 1960-
Signatura topográfica preferida
658 MIC
Fecha de publicación
2007
Resumen
"The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there - the "partners" - and the special experience they create for each customer. Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this book takes you deep inside one of the most talked-about companies in the world today."--BOOK JACKET.
Formato:
Libros
Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006016788.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006016788-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006016788-d.html
Relevancia:
1.2975
por
Schultz, Howard.
Signatura topográfica preferida
338.04 SCH
Fecha de publicación
2011
Resumen
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style.
Formato:
Libros
Relevancia:
1.0362
por
Schultz, Howard.
Signatura topográfica preferida
338.04 SCH
Fecha de publicación
1997
Resumen
The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you," "Compromise anything but your core values," "Seek to renew yourself even when you're hitting home runs," and, most simply, "Everything matters."
Formato:
Libros
Relevancia:
1.0293
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