por
Conlow, Rick.
Signatura topográfica preferida
658.812
Fecha de publicación
2013
Formato:
Recursos electrónicos
Relevancia:
74599.0547
por
Doane, Darryl.
Signatura topográfica preferida
658.43
Fecha de publicación
2008
Resumen
These are trying times. The economy has created an environment that forces customers to make more decisions, be more selective and cut back on items they may not have given a second thought to only a year ago. How can you ensure your company survives and thrives? The Constant Customer has the answer. It lays out the necessary guidelines to establishing the proper environment for the constant customer who comes back again and again and again. This book contains guidelines, suggestions, insights and actions to help you. It also offers actions to be taken immediately including always taking care
Formato:
Recursos electrónicos
Relevancia:
3.9133
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por
Buttle, Francis.
Signatura topográfica preferida
658.812
Fecha de publicación
2004
Resumen
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Formato:
Recursos electrónicos
Relevancia:
3.6357
por
Gulati, Ranjay.
Signatura topográfica preferida
658.812
Fecha de publicación
2010
Formato:
Recursos electrónicos
Relevancia:
3.3175
por
Yastrow, Steve.
Signatura topográfica preferida
658.812
Fecha de publicación
2007
Formato:
Recursos electrónicos
Relevancia:
3.2916
por
Frei, Frances.
Signatura topográfica preferida
658.812
Fecha de publicación
2012
Formato:
Recursos electrónicos
Relevancia:
3.2125
por
Media, IRB.
Signatura topográfica preferida
658.81200000000001
Fecha de publicación
2022
Formato:
Recursos electrónicos
Relevancia:
3.2122
por
Searls, Doc.
Signatura topográfica preferida
658.8342
Fecha de publicación
2012
Resumen
Caveat venditorlet the seller beware While marketers look for more ways to get personal with customers, including new tricks with big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor's silo. This new landscape we're entering is what Doc Searls calls The Intention Economyone in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors' CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own waysall while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?.
Formato:
Recursos electrónicos
Relevancia:
3.1921
por
Rossman, J. Robert.
Signatura topográfica preferida
658.812
Fecha de publicación
2019
Resumen
J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
Formato:
Recursos electrónicos
Relevancia:
3.1891
por
Ragsdale, John.
Signatura topográfica preferida
658.12
Fecha de publicación
2014
Formato:
Recursos electrónicos
Relevancia:
3.1889
por
Griffiths, Andrew.
Signatura topográfica preferida
658.812
Fecha de publicación
2007
Resumen
Lots of practical tips to help you and your staff deliver excellent customer service, ensuring your existing customers keep coming back and new customers are attracted to your business.
Formato:
Recursos electrónicos
Relevancia:
3.1836
por
Publishing, BusinessNews.
Signatura topográfica preferida
658.100298345
Fecha de publicación
2014
Resumen
This work offers a summary of the book: "Uncommon Service: How to Win by Putting Customers at the Core of Your Business" by Frances Frei's and Anne Morris.Summary of the ideas in Frances Frei's and Anne Morris' book: "Uncommon Service" explains that it's not enough to demand that employees deliver a great service. In other words, it is indispensable to design a business model so that all employees deliver excellent service as an every day occurrence. This summary provides a guideline in 5 steps to establish the cornerstones for delivering uncommon service on an ongoing basis.1. Service offeri
Formato:
Recursos electrónicos
Relevancia:
3.1772
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