por
Irons, Ken.
Signatura topográfica preferida
658.812 IRO
Fecha de publicación
1997
Formato:
Libros
Relevancia:
3.2881
por
Edvardsson, Bo, 1952-
Signatura topográfica preferida
658.575 22
Fecha de publicación
2006
Resumen
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Formato:
Recursos electrónicos
Relevancia:
1.6696
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por
Finsterwalder, Jörg.
Signatura topográfica preferida
338.761
Fecha de publicación
2011
Resumen
The articles comprising thisebook of Managing Service Quality represent a selection of revised papers originally submitted to the Services Marketing Track and presented at the Australian and New Zealand Marketing Academy (ANZMAC) annual conference held in Christchurch, New Zealand in December 2010. This internationally recognised conference was hosted by the College of Business and Economics at The University of Canterbury and was attended by over 400 delegates from 28 countries. The theme of the conference was "Doing More with Less". This theme proved to be both relevant and timely at a number of levels
Formato:
Recursos electrónicos
Relevancia:
0.9933
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