por
Newman, Martin.
Signatura topográfica preferida
658.812
Fecha de publicación
2018
Resumen
Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
Formato:
Recursos electrónicos
Relevancia:
3.0287
por
Raab, Gerhard.
Signatura topográfica preferida
658.812 CUS
Fecha de publicación
2008
Formato:
Libros
Relevancia:
2.7308
por
Saville, James.
Signatura topográfica preferida
658 SAV
Fecha de publicación
2002
Resumen
Managing effectively: customer service, continuous improvement, innovation and change
Formato:
Libros
Relevancia:
2.7137
por
Verhasselt, Peter.
Signatura topográfica preferida
658.812
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
2.6116
por
Nykamp, Melinda.
Signatura topográfica preferida
658.812 21
Fecha de publicación
2001
Resumen
Annotation Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels & function -keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step-by-step guidelines complemented by illuminating case studies on how to put into practice this powerful new directive, including how to: Implement a four-step planning process to ensure a successful CRM initiative, Refocus the business & organize the entire company around CRM, Support CRM using metrics & analytics, as well as systems & technology, Transform customer interactions in every department & at every customer touchpoint. Publisher Fact Sheet Provides a plan for implementing Customer Relationship Management (CRM) at the core of every organization. Annotation The Complete Guide to Implementing Customer Relationship Management.
Formato:
Recursos electrónicos
Relevancia:
2.6097
por
Piercy, Nigel.
Signatura topográfica preferida
658.812 22
Fecha de publicación
2009
Resumen
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. - ;A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business develop.
Formato:
Recursos electrónicos
Relevancia:
2.5945
por
Porter, Alan J.
Signatura topográfica preferida
658.812
Fecha de publicación
2021
Resumen
A compilation of 52 essays about customer experience, written by industry expert Alan J. Porter. These essays address Alan's insights on creating a customer experience that gives customers the content they need within the right context.
Formato:
Recursos electrónicos
Relevancia:
2.5797
por
Kruger, Elizabeth Rush.
Signatura topográfica preferida
658.8 22
Fecha de publicación
2011
Resumen
Research verifies that the 80/20 rule summarizes the stable relationship of inputs to outputs-- including the impact of customers on the profit of a business. According to this universal law, a business can predict that the most profitable 20% of its customers generates 80% of its profit from customers and that customers in this top market segment are 16 times more profitable than customers in the bottom market segment. Thus when a business replaces all customers in the bottom market segment with new customers in the top market segment, the business can expect to quadruple its profit from customers.
Formato:
Recursos electrónicos
Relevancia:
2.5753
por
Vargo, Stephen L.
Signatura topográfica preferida
658.812
Fecha de publicación
2018
Resumen
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
Formato:
Recursos electrónicos
Relevancia:
2.5736
por
Tisch, Jonathan M.
Signatura topográfica preferida
647.94068 TIS
Fecha de publicación
2007
Resumen
"Blending thought-provoking ideas with down-to-earth advice, this book reveals why creating an intimate, positive, and long-lasting connection with customers is the key to success for the twenty-first-century organization, and illustrates how leaders in any field can accomplish this goal. Entertaining and informative, Chocolates on the Pillow Aren't Enough offers a detailed look at how the right customer experience can produce long-lasting success for any organization."--BOOK JACKET.
Formato:
Libros
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006036647.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006036647-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006036647-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006036647-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006036647-d.html
Relevancia:
2.5647
por
Video Education Australasia.
Signatura topográfica preferida
TR DVD 658.3145 DEA
Fecha de publicación
2004
Resumen
Explains how to deal with difficult customers. Various role plays are included and interviews with professionals in the customer service industry.
Formato:
Otros
Relevancia:
2.5607
por
Magaña, Angel.
Signatura topográfica preferida
005.3 23
Fecha de publicación
2010
Resumen
Annotation SugarCRM is a popular customer relationship management system. It is an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research.<br /><br />This book will give you all the information you need to start using this powerful CRM system. It is the definitive guide to implementing SugarCRM. Whether you are wondering exactly what benefits CRM can bring or you have already learned about CRM systems but have yet to implement one or you're working with SugarCRM already, this book will show you how to get maximum benefit from this exciting product. It demonstrates how to install SugarCRM and also how to get the most out of it by customizing it and integrating CRM into your organization as per your needs.<br /><br />Focused on the needs of the enterprise, this book provides a solution-driven approach for both business and IT specialists to get the most from this powerful and popular Open Source application. It begins with a general discussion about CRM. You will then learn the benefits of such systems, and then explore SugarCRM and its unique value. You will then go through the guidelines for installing and making deployment selections that are set out alongside information for identifying, planning, and applying customizations. Training guidelines and ongoing administrative tasks will be discussed as you progress further into the book. A brief overview of SugarCRM 6.0 is provided at the end of the book.<br /><br />A complete guide to implementing SugarCRM including needs assessment, installing and using the software, training users, integrating with existing systems, and more.
Formato:
Recursos electrónicos
Relevancia:
2.5462
Limitar resultados de búsqueda