por
Strouse, Karen G.
Signatura topográfica preferida
384.0430688 22
Fecha de publicación
2004
Resumen
Annotation "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
Formato:
Recursos electrónicos
Relevancia:
134465.2031
por
Bell, Chip R.
Signatura topográfica preferida
658.8343
Fecha de publicación
2020
Formato:
Recursos electrónicos
Relevancia:
101654.5469
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por
Mellouk, Abdelhamid.
Signatura topográfica preferida
658.812
Fecha de publicación
2014
Resumen
The main objective of the book is to present state-of-the-art research results and experience reports in the area of quality monitoring for customer experience management, addressing topics which are currently important, such as service-aware future Internet architecture for Quality of Experience (QoE) management on multimedia applications. In recent years, multimedia applications and services have experienced a sudden growth. Today, video display is not limited to the traditional areas of movies and television on TV sets, but these applications are accessed in different environments, with
Formato:
Recursos electrónicos
Relevancia:
98211.3594
por
Heapy, Joe.
Signatura topográfica preferida
658.812
Fecha de publicación
2018
Resumen
Transform your company's value proposition by using design thinking to instigate organisational change and creating winning services with this actionable guide.
Formato:
Recursos electrónicos
Relevancia:
98210.8594
por
Tomsen, Mai-lan.
Signatura topográfica preferida
658.84 21
Fecha de publicación
2003
Resumen
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
Formato:
Recursos electrónicos
Relevancia:
92250.7734
por
Publishing, BusinessNews.
Signatura topográfica preferida
658.812
Fecha de publicación
2014
Resumen
This work offers a summary of the book "MOMENTS OF TRUTH: New Strategies for Today's Customer-Driven Economy" by Jan Carlzon.A company is defined in the minds of its customers as the composite total of every moment of truth - those short periods when the customer interacts with the company or one of its employees. According to Jan Carlzon, former President and CEO of the Scandinavian Airlines Group, the best approach to delivering consistently high-quality moments of truth lies in building a customer-driven company. In Moments of Truth, Carlzon explains the six essential characteristics of th
Formato:
Recursos electrónicos
Relevancia:
4.6148
7.
por
Christ-Brendemühl, Sonja, author.
Signatura topográfica preferida
658.812 CHR
Fecha de publicación
2022
Formato:
Recursos electrónicos
Relevancia:
4.3977
por
Hunt, Brian.
Signatura topográfica preferida
658.812
Fecha de publicación
2014
Resumen
Service: Definitions and AttributesToward a Definition of ServiceFundamentals of a Service EncounterKey Components of ServiceService and Service ManagementTransfer of OwnershipService Requires an Immediate UserService Processes Differ from Manufacturing ProcessesManufacture and Delivery of Products Are Separatedby Time and Space Service Provision Is Personal and ImmediateService Is Emotional Service and TrustEndnotesService and Moments of Truth Service and the Moment of Truth Service as Serial Moment
Formato:
Recursos electrónicos
Relevancia:
4.3878
por
Kandampully, Jay.
Signatura topográfica preferida
XX(155928.1)
Fecha de publicación
2010
Formato:
Recursos electrónicos
Relevancia:
4.3598
por
Sewell, Carl.
Signatura topográfica preferida
658.812
Fecha de publicación
2009
Formato:
Recursos electrónicos
Relevancia:
4.3190
11.
por
Hudson, Simon
Signatura topográfica preferida
647.94068 HUD
Fecha de publicación
2012
Resumen
Provides the 'whys' and 'hows'of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
Formato:
Recursos electrónicos
Relevancia:
4.3181
por
Sigala, Marianna.
Signatura topográfica preferida
658.812
Fecha de publicación
2015
Resumen
The Naples Forum on Service is a biennial research conference. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look for updates at www.naplesforumonservice.it). The environment, the organization and forum settings have been designed to favor co-creation and to foster concrete debate upon service advances in a rigorous but creative manner. The Naples Forum on Service spirit has been granted attention worldwide and the
Formato:
Recursos electrónicos
Relevancia:
4.1221
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