por
Ziakas, Vassilios.
Signatura topográfica preferida
394.2068
Fecha de publicación
2013
Resumen
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an
Formato:
Recursos electrónicos
Relevancia:
120276.5781
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por
Ziakas, Vassilios.
Signatura topográfica preferida
394.2068
Fecha de publicación
2021
Resumen
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations.
Formato:
Recursos electrónicos
Relevancia:
0.2412
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