por
Van Niekerk, Mathilda, 1972-. author.
Signatura topográfica preferida
658.456 VAN
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
67228.0156
por
Mair, Judith, editor.
Signatura topográfica preferida
394.26 ROU
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
63391.2070
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por
Hassan, Azizul.
Signatura topográfica preferida
338.4791 HAS
Fecha de publicación
2022
Formato:
Recursos electrónicos
Relevancia:
60138.2383
por
Bryce-Clegg, Alistair, author.
Signatura topográfica preferida
372.13 23
Fecha de publicación
2015
Formato:
Recursos electrónicos
Relevancia:
60134.1992
por
Wynn-Moylan, Peter, author.
Signatura topográfica preferida
394.26 WYN
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
57336.4180
por
Turan, Kenneth.
Signatura topográfica preferida
791.43079 21
Fecha de publicación
2002
Formato:
Recursos electrónicos
Relevancia:
54900.6484
por
Zubiri, Nancy, 1959-
Signatura topográfica preferida
305.89992073 22
Fecha de publicación
2006
Formato:
Recursos electrónicos
Relevancia:
54897.5234
por
Hannam, Nicolette.
Signatura topográfica preferida
306.0944
Fecha de publicación
2010
Resumen
This invaluable, time-saving resource provides intercultural ideas for every month of the year. For each festival and tradition you will find background information, key vocabulary, detailed lists of possible teaching activities and optional pupil sheets. Ideas range from making cards and reading/writing poems to playing game and cooking traditional recipes.
Formato:
Recursos electrónicos
Relevancia:
52747.1406
por
Preston, C. A.
Signatura topográfica preferida
658.456
Fecha de publicación
2012
Resumen
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Formato:
Recursos electrónicos
Relevancia:
52744.1406
por
Jepson, Allan.
Signatura topográfica preferida
394.26 EXP
Fecha de publicación
2014
Resumen
The development of the festival and event industry has seen large scale growth and extensive government support as a result of objectives to enhance and project the image of place and leverage positive sponsorship and regeneration opportunities. As we move deeper into austerity measures prompted by economic recession, community festivals and events as a sacred or profane time of celebration can be considered even more important than ever before. This book for the first time explores the role and importance of 'community', 'culture' and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditions and culture, and investigates how festivals and events can act as a catalyst for tourism and create a sense of community. It then questions the social and political nature of festivals and community events through examining their ownership. The second section focuses on communities themselves, seeking to examine and discuss key emerging themes in community event studies such as; the role of diaspora, imagined communities, pride and identity, history, producing and consuming space and place, authenticity, and multi-ethnic communities. Examples are drawn from Portugal, the Dominican Republic, the USA, Malaysia, Malta, Finland and Australia making this book truly international. This significant volume will be valuable reading for students and academics across the fields of Event, Tourism and Hospitality studies as well as other social science disciplines.
Formato:
Recursos electrónicos
Relevancia:
50828.4102
por
Wong, Cindy H., 1961- author.
Signatura topográfica preferida
791.43079 22
Fecha de publicación
2011
Resumen
Film Festivals offers the first comprehensive overview of the history, people, films, and multiple functions of the festival world. Cindy Hing-Yuk Wong situates festivals within changing global practices of film, including their important ties to both Hollywood and independent cinema. She explores how these events have become central in the construction of cinema knowledge as well as the behind-the-scene mechanics of finance, distribution, and evaluation. By linking general structures and connections to specific films and auteurs, Wong addresses the components and creation of film festivals t.
Formato:
Recursos electrónicos
Relevancia:
47543.0156
por
Hannam, Nicolette.
Signatura topográfica preferida
372.89044 23
Fecha de publicación
2010 2009
Formato:
Recursos electrónicos
Relevancia:
44827.5508
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